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This Week’s Facebook Ad Insights

Oct

21

2016

With my nose in so many of my client’s and my own Facebook Advertising campaigns, I thought it may be valuable to share some ACTUAL findings with you. The Facebook Ads landscape changes so fast, that what worked a month ago probably isn’t working today… or maybe even what you tried...

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Target Fans & Friends Of Fans With Facebook Ads

Jul

28

2014

Is it really worth building up your Page Likes on Facebook anymore? With all the talk of declining Facebook Page engagement, the fact is that space in your client’s newsfeed has never been more competitive. This isn’t going to change any time soon, and if anything, it will only get worse...

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How To Use The NEW Facebook Ads Creator

May

29

2012

Yes, Facebook has been at it again and although I only just updated you with changes to the Ads Manager last month, they’ve gone and tweaked it again. In this video I teach you what all the elements are and demonstrate how you could use them for your business. Click on the video to discover all...

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Important! New Update To Facebook Ads Is Now Live

Apr

17

2012

It’s now easier to create Facebook Ads from scratch with brand new Ads Creator released by Facebook yesterday. And although it’s much easier to create an ad, you need to know about the change that radically affects how much you pay, and I’ll tell you what it is in this quick video. Click...

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Target Friends Of Your Fans With Sponsored Stories

Nov

21

2011

There’s no stronger influence on what you buy than what your friends buy. Think about it. When you bought your last car did you think about the cars your friends have, or did you pick your car because your friends don’t have it? Either way, I’m sure it influenced your purchase in some...

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Pay Less For Your Facebook Ads

Oct

9

2011

One the many benefits of Facebook Ads are that they are cheaper than other forms of paid advertising, especially Press, Radio and TV. You can build an audience for your brand on the world’s most active and engaged social networks in a month for less than the cost of one Press Ad. Because Facebook...

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Your 5 Step Guide To Getting Started With Facebook Ads

Sep

27

2011

Apologies to the more advanced of you out there, but this week I am helping out the Newbies with a quick guide to what they need to know to get started. Please feel free to share this (press a button on the left or forward) with anyone you feel may want an introduction to the benefits of Facebook Ads. If...

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How Much To Test Facebook Ads?

Sep

8

2011

Newbie or not, you are going to need to test new ads regularly to find the sweet spot where you get lots of cheap, targeted clicks. Ideally, you would want to set up at least 5 versions of your ad. It depends on your appetite for confusion, because you can certainly load up a whole lot more than this,...

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What I Know For Sure About Facebook Ads

Jul

20

2011

There’s always a whole lot of discussion going on about whether Social Media is worthwhile, and when the demise of Facebook is coming, particularly with the launch of Google +. I’ve got to admit, I have been playing around on Google +, and I am enjoying the cut-through and simplicity of it...

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