In this walkthrough, I’m sharing how to use the new Power Editor interface to create a Facebook Ad driving traffic to your website or landing page.
Make Facebook Ads Work
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Here’s a run-through of how to upload your email lists into your Facebook ads account as a Custom Audience so that you can target them in your campaigns. Once you have them uploaded as a Custom Audience you can also create Lookalike Custom Audiences where Facebook will find more people like your...
You’ve been able to turn your videos in to Facebook Ads for some time now, but many are failing to take Facebook up on this massive opportunity. The advantages of video ads are that they are highly engaging, cheaper than regular ads (they get much higher click-throughs) and are a great tool to...
Is it really worth building up your Page Likes on Facebook anymore? With all the talk of declining Facebook Page engagement, the fact is that space in your client’s newsfeed has never been more competitive. This isn’t going to change any time soon, and if anything, it will only get worse...
Facebook now gives you the opportunity to show ads to those who have visited your website, or landing page with their Retargeting feature in Power Editor. This gives you the opportunity to revisit your Facebook Ad traffic, which is particularly useful if they didn’t buy the first time. Take a look...
Sick of relying on links in your Newsfeed Ads to get your audience to your offer? Facebook have added a new feature in there ever-complex Power Editor to try and combat this problem, now giving users the opportunity to add a call to action button IN their ads. You now have the choice of adding Shop Now,...
Congratulations! You’re registered for the free webinar. If you’re in the US it is on this Wednesday at 9pm US EST, and for us Aussies it is on this Thursday at 11am AEST. If you’re looking to improve the conversions of not only the pages on your website, but any landing pages you create,...
With A rise in the use of Promoted Posts and Page Post Ads, these Facebook promotional tools are showing up in the news feeds of Facebook users who may not yet know you, have not yet liked your Page, and have not exactly raised their hand to hear from you, and this can create some backlash. A popular...