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The Facebook FREE-Myth

Mar

31

2013

Successfully launching a new store, product, service or event is no easy task. Getting the word out and connecting to the people most likely to buy your stuff takes a special kind of know-how and intuition, not to mention the smarts to figure out the right offer in the first place. New business owners...

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NEW SUPER FEATURE: Facebook Custom Audiences

Feb

6

2013

Facebook recently announced the option to add Custom Audiences to your targeting for Facebook Ads. So what does that mean? It means you can upload a customer email or mobile phone list and target those users using Facebook Ads. So why would you want to do this? Well firstly, you may have a way bigger...

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The Power Of Facebook Promoted Posts

Feb

2

2013

With a desire to get more users paying to reach their customers, Facebook created Promoted Posts last year as an “easy button” advertising solution to overcome the complex nature of their Ads Manager. Promoted Posts are available on most Personal Pages and Business Pages with over 100 Likes. They...

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Track Facebook Ad Conversions

Jan

27

2013

Facebook has just re-introduced conversion tracking to the Ads Manager, which means you can now track the actions that users who click on your ad take once they arrive at your website or landing page. Conversion tracking has been a missing piece of the puzzle for many when using Facebook Ads unless they...

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Facebook Guidelines Change For Promoted Post Images

Dec

24

2012

Even though it doesn’t come into force until January 15, it is always good to be prepared for any change in Facebook Guidelines. Facebook are cracking down on too much text in your Promoted Post and Page Post Ad Images. This is to prevent newsfeeds being littered with posts that look more like...

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James Schramko Podcast

Dec

19

2012

James Schramko is one of my mentors and a highly respected online marketer. He is such an awesome guy, and I was lucky enough to be featured as a guest on his successful podcast sharing my insights into getting the most of  your Facebook marketing. Listen to the recording here. You’ll discover how...

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Amy Reveals Latest Facebook Marketing Techniques For More Leads

Dec

9

2012

I had the pleasure of hosting a free live Facebook training with my good friend, Amy Porterfield and I didn’t want you to miss out if you couldn’t make it. Take some time to discover some of her great tips for increasing engagement with your Facebook Page fans, and if you listen to the end,...

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NEW FACEBOOK TRAINING: Get In Front Of All Your Fans

Dec

3

2012

I know Facebook can sometimes seem like low down, dirty, money-grabbing scoundrels. They change things all the time and it seems like they want to make it tough for businesses to be seen, but this time I have to come to their defence. Even with the algorithm change in late September, you have never been...

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Facebook Ads: Avoid Paying Too Much With Default Settings

Nov

18

2012

Facebook have added some new features to their Ads Manager. As usual, they have built in as many ways to make more revenue, so be aware of a couple of the default settings that mean you will spend more. The new integrated News Feed Sponsored Story option can be a great way to get additional news feed...

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FACEBOOK OFFERS: Turn Likes Into Sales

Nov

12

2012

Amy Porterfield recently asked me to show her members how I use Facebook Offers to drive sales for my clients. Since launching in April, Facebook Offers have moved from being free in Beta testing for limited Pages to now being widely available at a cost to Pages with more than 400 fans. They are an excellent...

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