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Facebook Ads: Avoid Paying Too Much With Default Settings

Nov

18

2012

Facebook have added some new features to their Ads Manager. As usual, they have built in as many ways to make more revenue, so be aware of a couple of the default settings that mean you will spend more. The new integrated News Feed Sponsored Story option can be a great way to get additional news feed...

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Important! New Update To Facebook Ads Is Now Live

Apr

17

2012

It’s now easier to create Facebook Ads from scratch with brand new Ads Creator released by Facebook yesterday. And although it’s much easier to create an ad, you need to know about the change that radically affects how much you pay, and I’ll tell you what it is in this quick video. Click...

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Make Facebook Think You’re A Big Spender

Mar

26

2012

Top Facebook Ad Tip #1 Raise your campaign budget to fool Facebook into giving you more impressions straight up. This way, your Facebook Ad has the best chance of being seen and clicked on, because the more clicks you get, especially within the first couple of hours, the cheaper they will be. As I...

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Pay Less For Your Facebook Ads

Oct

9

2011

One the many benefits of Facebook Ads are that they are cheaper than other forms of paid advertising, especially Press, Radio and TV. You can build an audience for your brand on the world’s most active and engaged social networks in a month for less than the cost of one Press Ad. Because Facebook...

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Your 5 Step Guide To Getting Started With Facebook Ads

Sep

27

2011

Apologies to the more advanced of you out there, but this week I am helping out the Newbies with a quick guide to what they need to know to get started. Please feel free to share this (press a button on the left or forward) with anyone you feel may want an introduction to the benefits of Facebook Ads. If...

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The Best Way To Bid For Facebook Ads

Aug

6

2011

One of the most common questions I get asked about Facebook Ads is whether to bid CPC or CPM. When you select CPC (Cost Per Click) you are selecting to pay Facebook every time a user clicks on your ad, when you select CPM (Cost Per Thousand Impressions) you pay Facebook every time your ad gets displayed...

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