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This Week’s Facebook Ad Insights

Oct

21

2016

With my nose in so many of my client’s and my own Facebook Advertising campaigns, I thought it may be valuable to share some ACTUAL findings with you. The Facebook Ads landscape changes so fast, that what worked a month ago probably isn’t working today… or maybe even what you tried...

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Using The New Power Editor To Create A Facebook Ad

Aug

5

2015

In this walkthrough, I’m sharing how to use the new Power Editor interface to create a Facebook Ad driving traffic to your website or landing page.

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Create A Custom Audience From Your Email List

Aug

5

2015

Here’s a run-through of how to upload your email lists into your Facebook ads account as a Custom Audience so that you can target them in your campaigns. Once you have them uploaded as a Custom Audience you can also create Lookalike Custom Audiences where Facebook will find more people like your...

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Video Facebook Ads

Aug

5

2014

You’ve been able to turn your videos in to Facebook Ads for some time now, but many are failing to take Facebook up on this massive opportunity. The advantages of video ads are that they are highly engaging, cheaper than regular ads (they get much higher click-throughs) and are a great tool to...

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Target Fans & Friends Of Fans With Facebook Ads

Jul

28

2014

Is it really worth building up your Page Likes on Facebook anymore? With all the talk of declining Facebook Page engagement, the fact is that space in your client’s newsfeed has never been more competitive. This isn’t going to change any time soon, and if anything, it will only get worse...

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New Facebook Right Hand Side Ads

Jul

8

2014

If you’ve only been focused on Newsfeed Ads, it’s time to take another look at good ol’ Right Hand Side Ads. Facebook have just changed the size of those traditional ads that display on the Right Hand Side of the Facebook Home Feed on Desktop computers. These Facebook Ads generally...

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Storybook Facebook Ads

Jun

17

2014

It’s always a fine line creating a Facebook Newsfeed Ad that is both engaging and high-converting at the same time. and this really is the key to cutting through the noise on Facebook and getting people to take action on your offer. Take a look at this technique I’ve been using that is...

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Want To Try Facebook Retargeting?

May

7

2014

Facebook now gives you the opportunity to show ads to those who have visited your website, or landing page with their Retargeting feature in Power Editor. This gives you the opportunity to revisit your Facebook Ad traffic, which is particularly useful if they didn’t buy the first time. Take a look...

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NEW: Call To Action Buttons In Facebook Ads

Feb

16

2014

Sick of relying on links in your Newsfeed Ads to get your audience to your offer? Facebook have added a new feature in there ever-complex Power Editor to try and combat this problem, now giving users the opportunity to add a call to action button IN their ads. You now have the choice of adding Shop Now,...

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Track Facebook Ad Conversions

Jan

27

2013

Facebook has just re-introduced conversion tracking to the Ads Manager, which means you can now track the actions that users who click on your ad take once they arrive at your website or landing page. Conversion tracking has been a missing piece of the puzzle for many when using Facebook Ads unless they...

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