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What I Know For Sure About Facebook Ads

Jul

20

2011

There’s always a whole lot of discussion going on about whether Social Media is worthwhile, and when the demise of Facebook is coming, particularly with the launch of Google +. I’ve got to admit, I have been playing around on Google +, and I am enjoying the cut-through and simplicity of it...

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Be Remarkable With Facebook Ads

Jul

14

2011

My kids were driving me crazy today.  Despite the fact that we’d gone to see the latest Harry Potter movie, they were really making my shopping trip less than pleasurable. The rescue came in the form of the guy in the toy store. He took the time to chat to my girls and engage them in some of his...

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Clear and Concise Facebook Ads Get More Clicks

Jul

5

2011

Just because you have 135 characters in the copy of a Facebook Ad, does not mean you should use them. In order to give your ad the best chance of getting clicked on, keep it punchy. Which Facebook Ad would you rather click on?   The second Ad gets to the point faster and stands out amongst its...

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3 Ways To Maximise Your Facebook Ad Conversions

Jun

30

2011

It’s fairly easy to get Clicks on your Facebook Ads. A good image and headline will do most of the work for you, but the real power comes from targeting along with these 3 Ad Must-Haves: 1. The Ad Image Must Reflect The Landing Page Choose an image that fits with your brand, your call to action...

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The Know, Like & Trust Factor Drives Facebook Ads Too

Jun

17

2011

It’s not like I didn’t know the power of truly activating a Facebook Page with targeted Facebook Ads, but the campaign I ran for a client today really brought the point home. By activating a Facebook presence for a retail destination, within one day the page received 147 Likes. This was driven...

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New Easy Ad Targeting Tool For Facebook

Jun

16

2011

Facebook has made keyword targeting easier with a new tool to make suggested broad category targeting easier. So now when you click on Likes and Interest in Facebook Ad Manager, you will see an option to click on broad category targeting. This option is perfect for getting some ideas about options available...

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What The Dalai Lama Taught Me About Online Marketing

Jun

13

2011

I had the great pleasure of seeing the Dalai Lama give a talk yesterday on compassion and wisdom. The best part though, was that his insights are so relevant to the world of online marketing as well as the world, period. Without effort, without action, prosperity will not come So when His Holiness shared...

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