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Facebook Ads: Avoid Paying Too Much With Default Settings

Nov

18

2012

Facebook have added some new features to their Ads Manager. As usual, they have built in as many ways to make more revenue, so be aware of a couple of the default settings that mean you will spend more. The new integrated News Feed Sponsored Story option can be a great way to get additional news feed...

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Target Friends Of Your Fans With Sponsored Stories

Nov

21

2011

There’s no stronger influence on what you buy than what your friends buy. Think about it. When you bought your last car did you think about the cars your friends have, or did you pick your car because your friends don’t have it? Either way, I’m sure it influenced your purchase in some...

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The Top 5 Benefits Of Keeping Your Ad Traffic On Facebook

Aug

14

2011

I’m sure you know by now from my previous posts and Facebook Page that I believe strongly in keeping your Facebook Ad traffic on Facebook. In fact, I’m fanatical about it! It not only gives you more opportunity to engage with your customers, but it also has some other great bonuses. When...

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