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Storybook Facebook Ads

Jun

17

2014

It’s always a fine line creating a Facebook Newsfeed Ad that is both engaging and high-converting at the same time. and this really is the key to cutting through the noise on Facebook and getting people to take action on your offer. Take a look at this technique I’ve been using that is...

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NEW: Call To Action Buttons In Facebook Ads

Feb

16

2014

Sick of relying on links in your Newsfeed Ads to get your audience to your offer? Facebook have added a new feature in there ever-complex Power Editor to try and combat this problem, now giving users the opportunity to add a call to action button IN their ads. You now have the choice of adding Shop...

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FREE TRAINING: The 4 Most Important Landing Pages On Your Website

Jul

29

2013

Congratulations! You’re registered for the free webinar. If you’re in the US it is on this Wednesday at 9pm US EST, and for us Aussies it is on this Thursday at 11am AEST. If you’re looking to improve the conversions of not only the pages on your website, but any landing pages you create,...

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The Power Of Facebook Promoted Posts

Feb

2

2013

With a desire to get more users paying to reach their customers, Facebook created Promoted Posts last year as an “easy button” advertising solution to overcome the complex nature of their Ads Manager. Promoted Posts are available on most Personal Pages and Business Pages with over 100 Likes. They...

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Track Facebook Ad Conversions

Jan

27

2013

Facebook has just re-introduced conversion tracking to the Ads Manager, which means you can now track the actions that users who click on your ad take once they arrive at your website or landing page. Conversion tracking has been a missing piece of the puzzle for many when using Facebook Ads unless they...

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Facebook Guidelines Change For Promoted Post Images

Dec

24

2012

Even though it doesn’t come into force until January 15, it is always good to be prepared for any change in Facebook Guidelines. Facebook are cracking down on too much text in your Promoted Post and Page Post Ad Images. This is to prevent newsfeeds being littered with posts that look more like...

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NEW FACEBOOK TRAINING: Get In Front Of All Your Fans

Dec

3

2012

I know Facebook can sometimes seem like low down, dirty, money-grabbing scoundrels. They change things all the time and it seems like they want to make it tough for businesses to be seen, but this time I have to come to their defence. Even with the algorithm change in late September, you have never been...

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Facebook Ads: Avoid Paying Too Much With Default Settings

Nov

18

2012

Facebook have added some new features to their Ads Manager. As usual, they have built in as many ways to make more revenue, so be aware of a couple of the default settings that mean you will spend more. The new integrated News Feed Sponsored Story option can be a great way to get additional news feed...

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Is Facebook Page Reach Really Declining?

Oct

27

2012

With so much talk about Facebook changing their algorithm, and it becoming harder and harder to get your message into the newsfeeds of your fans, I thought I would do some investigating… The discussion seems to have arisen since Facebook started to display below every post on your Page exactly...

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