NEW: Call To Action Buttons In Facebook Ads
Sick of relying on links in your Newsfeed Ads to get your audience to your offer?
Facebook have added a new feature in there ever-complex Power Editor to try and combat this problem, now giving users the opportunity to add a call to action button IN their ads.
You now have the choice of adding Shop Now, Learn More, Sign Up, Book More & Download to your Page Post Newsfeed Ads, only when you create them in Power Editor and only when they link to a webpage.
Watch this quick video and see how to set your own up today.
I’ve been testing and haven’t seen a massive increase in conversions compared to using Facebook link ads without a new Call To Action Button, but this may be because they are quite new and Facebook Users are just getting used to them.
Regardless, they are definitely worth a try.
Here is what they look like in your newsfeed:
Interested? Get the details here.