This Week’s Facebook Ad Insights
With my nose in so many of my client’s and my own Facebook Advertising campaigns, I thought it may be valuable to share some ACTUAL findings with you.
The Facebook Ads landscape changes so fast, that what worked a month ago probably isn’t working today… or maybe even what you tried yesterday isn’t working today.
GRRRR, it can be SO frustrating!
OK, so here’s some REAL results that you can test that I know have achieved great results in the trenches.
Try them and see if they improve your campaign results:
Increase Your Budget & Monitor Closely
As competition on Facebook increases, it seems that Facebook is happy to reward you if you raise your hand and tell them you want to throw them some cash.
Now you don’t actually have to spend tons of cash, just act like you’re about to and then sit by and watch as your Cost Per Lead comes down.
Once Facebook start displaying your ads more, you’ll see more activity and interaction. And if your ads are constructed right, you should start to see the leads flow in.
So, create a daily budget of at least $500 (don’t worry, you don’t have to spend that), and sit by to watch how it starts to move. Once you start to see the results, either pause or change the daily budget to what you actually want to spend.
That way, Facebook will give you priority and serve your ads at a better price.
Shift Your Targeting
If you’re stuck trying the same old targeting, it’s likely that your competitors have cottoned on and are using the same ones you are.
Given that Facebook price their ads based on demand for displays to your audience, you are paying more than you need to.
So, start thinking creatively and find those pockets of targeting that are less obvious and less competitive.
This brought one of my ads down from a link click of $1.05 in the business coaching niche to $16c!
And the best part was that the leads we got were still great quality.
Go stalking some Facebook profiles and Google your area of expertise to find some new targets to test.
Pay Attention To The Time You Start Your Ads
Ensure your ads get the best possible start by launching them at peak times.
It’s best to split out your countries and test whether the peak of the morning or the peak of the evening influences how the ads run.
Often, people combine their target countries and launch the ads when they get round to it.
Not all of your perfect clients will be on Facebook when you press GO, so be strategic about when you kick them off to give them the best possible chance of success.
AND if you first try and it doesn’t fly, then try another time.
Don’t “flog a dead horse”, if it flops… scrap it and try again.
Facebook Ads can rarely be resurrected, they need to be reborn.
Want help running profitable Facebook Ad campaigns? Let me do an audit on your current campaign – completely FREE.