blog Campaign Management Facebook Comments Facebook Post Ads Facebook Promoted Posts


With A rise in the use of Promoted Posts and Page Post Ads, these Facebook promotional tools are showing up in the news feeds of Facebook users who may not yet know you, have not yet liked your Page, and have not exactly raised their hand to hear from you, and this can create some backlash.

A popular reaction to unsolicited posts in their newsfeed is for users to post a less than favorable comment on the post, which can compromise the initial intention of your post. Often these negative comments are harmless, but sometimes they can be downright offensive and are definitely not what you want associated with your Facebook Page. When marketing your Facebook Page, you need to remain vigilant and keep an eye out for these comments and remove them as soon as possible.

This may not always be an option, so there is a handy tool in Page Settings that you can use to limit profanity posting on your Page.

Firstly, head to the Admin Panel at the top of the Facebook Page you manage. Secondly, select Edit Page, and then scroll down to Moderation. There are a few options you can choose here to ensure that whenever someone posts on your page with any profanity, their post is immediately hidden as spam.

I suggest you add colourful words to the Moderation Blocklist panel. Have fun with this as you recall every word you were forbidden saying as a child! You may also get some ideas from some less than friendly posts you have already received. Then, just tick the strong option for the profanity blocklist to ensure you are safeguarded in future.

Moderation Blocklist Image

You may still receive some less than complimentary posts, but don’t forget you still have the option to Delete and Block these users directly from their posts. Just click on the top right of the posts and select either Hide their comment (where nobody but them will see their comment), or just delete and ban the user if it is a particularly nasty one.

It seems that the unreasonableness of these comments and the personal attacks is on the rise as users get more an more defensive of their newsfeeds. It would be great if they could remember that us advertisers are the reason they get to enjoy their newsfeeds free, but as you know, you can’t please everyone.

Targeted Page Post Ads are still a highly effective marketing opportunity on Facebook, and you shouldn’t abandon them just because of a few silly and unnecessary comments.  When done right they are just as targeted as regular Facebook Ads, yet they attract a way better rate of engagement, drive Page Likes and are generally much cheaper.

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Want to find out more about how to use Promoted Posts? Check out my free video series here.

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