Ad Targeting Branding Facebook Marketing

Be Remarkable With Facebook Ads

My kids were driving me crazy today.  Despite the fact that we’d gone to see the latest Harry Potter movie, they were really making my shopping trip less than pleasurable.

The rescue came in the form of the guy in the toy store. He took the time to chat to my girls and engage them in some of his new products in between finding me the perfect gift for a friend’s child.

The kids and I walked out of the store smiling from the engaging service we had received.

It was remarkable.

So, it got me thinking about the things you can do to stand out amongst the competition, and how it can create enormous value in your business.

Next time you set about creating your Facebook Ads, see what you can do to make them remarkable. The following suggestions are just a start:

  • Delight with a funny or endearing image
  • Surprise by using the user’s  Age or Hometown in the copy of your ad (you can target prospects by these demographics)
  • Say Happy Birthday to your fans and give them access to a special offer (this is also a targeting option)

Making your Facebook Ads remarkable is about setting your brand apart from your competition and creating a special connection with your audience. You want the first impression of your brand to be positively memorable, not just to get a click, but to eventually get a conversion and customer for life.

Do you find anything remarkable about these ads? Let me know by leaving a comment below.

I create remarkable campaigns for a wide range of clients from Retailers to Internet Marketers, if you want me to create your next campaign, get in touch here.

4 replies on “Be Remarkable With Facebook Ads”

Great post, V! I will say, that baby is so cute and go my attention immediately (but that cat is NOT cute…am I missing something!). Maybe it is because I just don’t like clownish things.:) BUT you are so right, making sure your ad gives a good impression is so key. Super info!

Hey Victoria,

baby also caught my attention…just a tip for you about optimizing your images though.

Have them link back to your home page or another page of your choice. Just linking directly to the actual image is a wasted link.

When you link to your home page, you’re building more internal links back to your home page (or other pages you’re linking to).

Ever wonder why wikipedia ranks for pretty much everything. They have TONS of internal links. Internal links count for SEO and makes a big difference in your results.



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