Ad Account Ad Targeting Campaign Management Facebook Facebook Ads Facebook Insights

This Week’s Facebook Ad Insights

With my nose in so many of my client’s and my own Facebook Advertising campaigns, I thought it may be valuable to share some ACTUAL findings with you.

The Facebook Ads landscape changes so fast, that what worked a month ago probably isn’t working today… or maybe even what you tried yesterday isn’t working today.

GRRRR, it can be SO frustrating!

OK, so here’s some REAL results that you can test that I know have achieved great results in the trenches.

Try them and see if they improve your campaign results:

Increase Your Budget & Monitor Closely

As competition on Facebook increases, it seems that Facebook is happy to reward you if you raise your hand and tell them you want to throw them some cash.

Now you don’t actually have to spend tons of cash, just act like you’re about to and then sit by and watch as your Cost Per Lead comes down.

Once Facebook start displaying your ads more, you’ll see more activity and interaction. And if your ads are constructed right, you should start to see the leads flow in.

So, create a daily budget of at least $500 (don’t worry, you don’t have to spend that), and sit by to watch how it starts to move. Once you start to see the results, either pause or change the daily budget to what you actually want to spend.

That way, Facebook will give you priority and serve your ads at a better price.

Shift Your Targeting

If you’re stuck trying the same old targeting, it’s likely that your competitors have cottoned on and are using the same ones you are.

Given that Facebook price their ads based on demand for displays to your audience, you are paying more than you need to.

So, start thinking creatively and find those pockets of targeting that are less obvious and less competitive.

This brought one of my ads down from a link click of $1.05 in the business coaching niche to $16c!

And the best part was that the leads we got were still great quality.

Go stalking some Facebook profiles and Google your area of expertise to find some new targets to test.

Pay Attention To The Time You Start Your Ads

Ensure your ads get the best possible start by launching them at peak times.

It’s best to split out your countries and test whether the peak of the morning or the peak of the evening influences how the ads run.

Often, people combine their target countries and launch the ads when they get round to it.

Not all of your perfect clients will be on Facebook when you press GO, so be strategic about when you kick them off to give them the best possible chance of success.

AND if you first try and it doesn’t fly, then try another time.

Don’t “flog a dead horse”, if it flops… scrap it and try again.

Facebook Ads can rarely be resurrected, they need to be reborn.

Want help running profitable Facebook Ad campaigns? Let me do an audit on your current campaign – completely FREE.

Go here now to apply.

Ad Account blog Facebook Post Ads

Promoted Posts Driving Spam On Your Facebook Page?

With the upswing in the use of Promoted Posts on Facebook Pages, there is a problem I am seeing time and time again.

Facebook says that Promoted Posts “can be seen by anyone in the post’s audience. Promoting a post does not affect who can see it. Instead, it bumps the post higher in news feed so more of the people you shared it with are likely to notice it.”

The key here is to dive deeper in to their definition of the post’s audience.

Facebook gives you the option to either target people who like your page OR people who like their page and their friends. You can see these options below, but I want to make sure that you always select the first option.

Sure, the second option seems like it makes sense. Wouldn’t you want your post to be seen by people who are kind of like your current fans? Well, this is true when you are selective with your targeting, as you can be when using the Friends of Fans targeting option in Ads Manager. But it is not true in the case of Promoted Posts, as the targeting capabilities are slim, and Facebook generally starts serving your Post up in the newsfeeds of users in farflung countries in Asia and Africa that would be way cheaper to target using ads.

The other side effect of showing these ads in such an untargeted way is that it attracts spammy comments on your Page, and who wants that?

Facebook released Promoted Posts to try and monetize more of their audience, especially those who find Facebook Ads too confusing or would never try them. It seems to be working as I hear more and more people using them with varying degrees of success.

The advantages of Promoted Posts are that your message shows up in the newsfeed of your audience (including Mobiles), they are pretty simple to activate and are fairly cheap too. I suggest you test them with an engaging post that includes a link to your content, service or product and see if they work for you. You can do this with as little as $10, depending on the size of your Facebook Page.

At the end of the day, it is all about targeting on Facebook. Whether you use Facebook Ads or Promoted Posts, you must pay attention to who you most want to hear your message. Targeting keeps your costs down while driving the most value in your communication.

Have you used Promoted Posts yet? How did they turn out for you? Let me know in the comments below.

Ad Account Ad Targeting Campaign Management Facebook Facebook Ads Creator Facebook Pages Facebook Post Ads

How To Use The NEW Facebook Ads Creator

Yes, Facebook has been at it again and although I only just updated you with changes to the Ads Manager last month, they’ve gone and tweaked it again.

In this video I teach you what all the elements are and demonstrate how you could use them for your business.

Click on the video to discover all the new features:


I’ve tried the Page Post ads and they have been working quite well. What about you? What’s been working for you in the world of Facebook marketing this month? In the comments below, let me know.

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Important! New Update To Facebook Ads Is Now Live

It’s now easier to create Facebook Ads from scratch with brand new Ads Creator released by Facebook yesterday. And although it’s much easier to create an ad, you need to know about the change that radically affects how much you pay, and I’ll tell you what it is in this quick video.

Click below to find out why you need to be careful which option you choose to avoid paying too much:

You can’t choose CPM (Cost Per Impression/Display) for your Facebook Ads if you’re sending your clicks off Facebook.

This isn’t a major issue in my opinion, as I always recommend bidding CPC (Cost Per Click) anyway. But make sure you pick the right objective so you don’t inadvertently select CPM for your Ads to Facebook objects.

Got questions? Stop by My Facebook Page and ask them! I’d love to help you out.

Want me to teach you how to create winning ad campaigns that get your brand noticed by the right kind of customers? Check out my online coaching program where you get access to all my best tips and advice risk-free. Click here.

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New Facebook Ad Messages Land More Customers On Your Page

Despite the removal of default landing tabs for visitors to your Facebook Page, you still have the option to send customers directly to your existing Custom Tab.

Take a look at this quick video about Facebook Ad Messages, the newest way to highlight your Custom Tabs and Timeline Page Content.

If you’re ready to make the most of the latest Facebook Changes, I will show you exactly how to transition and optimize your Page and Ads on a free webinar THIS Tuesday March 20 at 7pm (US EST).

Nathan Latka from will also be joining me to show off some easy ways to create your new Timeline Page and get noticed by your customers, so don’t miss out on the fun. Given I’m working with the webinar technology, I can’t guarantee a replay so it’s best to make it LIVE>

Click here to register now:

PS. Spaces are filling fast for my next round of hands-on Facebook Ads training, check it out here if you want to learn all you need to know about Facebook Ads!

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Best Ever Facebook Ad Destinations

Not sure where to send people who click on your Facebook Ads?

Click play to find out where you should be pointing your ads and how to set it up right from the start:

By the way, if you want more specific training like this on Facebook Ads, you should grab your last chance to register for my brand new training.

It will get you using Facebook Ads like a pro in no time, even if you’ve never used them before!

Be quick because my introductory pricing (which includes 4 Live Group Q&A Calls) ends this Thursday February 9.

The price WILL increase dramatically next month, so if you want access to a content-packed members only website, a Private Facebook Group AND 4 Live Group Q&A Calls, please register now and join 30 other pro-active small business owners and online entrepreneurs.

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Sure-Fire Facebook Ad Success Story

I’ve posted a quick video here today to share with you an “Easy Winner” Facebook Ad that not only serves it’s target audience well, but also serves the advertiser who is looking to drive more traffic to their site.

Check it out here:

So, from this simple example, we can see that when you know your audience well, you craft a strong call to action and set up the right pathway to meet your primary objectives you will get your ads right, time and time again.

Want to find out how to get your Facebook Ad Campaign foundations right? Well, I’m going to show you some of my best tips FREE on a special webinar coming up next week.

Click here to register for this special online training where I’m sharing with you how to “Boost Your List Fast With Facebook Ads”. Although I will try my best to record it, I can’t guarantee a recording will be available, so it’s best to make sure you’re there!

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The Fuss-Free Facebook Ad Even A Kid Could Use

Are you ready to try out the kind of Facebook Ad that can start getting you Likes and traffic at the push of a couple of buttons?

You need to try out a Page Post Advert.

This relatively new type of Facebook ad uses your Facebook Page posts instead of specific ad creative, and is perfect if you are yet to install a Custom Landing Tab or other landing page.

It amplifies your postst as well as drives up your Page Likes.

You can also add a link to your website or sales page to drive email sign-ups too.

The advantages are:

  • It’s cheaper
  • You don’t need to think about creative
  • Links can be included in your post to drive traffic back to your website
  • The Ad highlights interactions the post has already received via Likes, Comments and Shares
  • Seems to be shown more than other types of Ads as Facebook believes these fit in more with the context of the network

Discover how to set one up in this short video:

The key to success with this type of Facebook Ad is to keep the content relevant and engaging, and you’ll see more Likes as well as  good Click Through Rates which mean low Cost Per Click – and we always love that!

Let me know if you’ve tried these out and if you’ve had success in the comments below. If you’re stuck or have a question, pop along to my Facebook Page where I answer questions and dish out free Facebook Ad advice.

PS I’m hosting a FREE webinar this week showing you how to build a list of ideal clients fast using Facebook Ads. You won’t want to miss it, so stay tuned as I will be sending you an email with all the details!



Ad Account Custom Landing Tabs Facebook

Sun, Sand and Facebook

As I’m enjoying some holiday time in Gili Trawangan, a little island off Indonesia, I am happy to see the power of Facebook is well and truly part of the holiday culture.

Want to know what’s happening back home? Just pop down to a cafe and log in to the patchy Wi-Fi and you are instantly connected to life back home, as well as being able to easily share your best holiday experiences with family and friends. I even got to do a call with Facebook Expert, Amy Porterfield on all things Facebook Ads with some of her members in the US!

I answered their burning questions and thought it may be worth sharing a couple of them with you.

What Do All The Metrics Mean And Which Ones Are Most Important?

The two key metrics you need to keep your eye on in your Facebook Ad campaigns are Click Through Rate (CTR) and Reach. Reach tells you how many users have seen your ad, and CTR tells you how many of those people have clicked on your ad. These are critical to optimising your campaigns and ensuring the success of your ad.

Once your Reach exceeds 2,000 you have a good base to assess your CTR which needs to be sitting above 0.02% for the ad to really be working well for you.

What Do You Need For An Effective Custom Tab?

The biggest choice in relation to your Custom Tab is to Reveal or not to Reveal.

I am definitely a fan of the Non-Reveal, as I believe that collecting emails is your No.1 priority and I don’t think you should put any barriers in place to people signing up to hear more from you. I have tested this with several different Pages and find that you still get a good number of Likes for your Page without a reveal tab.

Reveal tabs can also be a little “buggy” and slow on some browsers and servers, so I think the old adage of Keep It Simple, Stupid always wins!

Want to know more? Visit me on Facebook and ask me your burning questions.


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How To Add A User To A Facebook Ads Account

In this quick video you’ll learn how to set up a Facebook Ads account with a payment source and also add a user to the account. You can use this to show your clients or other team members how to add you as a user so that you can work in their account and manage their ads.

Watch the video below:

For those of you like me that are already users on several accounts, Facebook has added Account Groups (a bit like Facebook Groups, but for your Accounts!). Have you organised your accounts yet?

What would help you achieve great success with your Facebook Ads? Let me know by emailing me at, I’d love to know what you need most.