Categories
Branding Facebook Facebook Ad Images

Tips For Great Facebook Ad Images

Although outrageous and funny images can help get clicks, they do nothing to build your brand, and this is what creates lasting value on Facebook.

GE are sponsoring the Olympics, so it makes sense that in order to make the most of this investment they want to evoke feelings of sport, competition and winning at The Games. So, your images may be dictated by a special promotion, like this one:

Who is your target customer? What kind of images are relevant and attractive to them? Think about what makes your offer attractive, maybe it is the feeling it gives your customers, or perhaps you can source an image of your ideal customer type if you can’t afford to shoot your own images, just like this stock photo below:

You will also want to choose images that are aligned to what you are advertising or the copy of your ad. It doesn’t always have to be literal, but there is a reason why Lexus feature a car in their ad images!

If you have a product or service that is best showed off in bigger images, then you should think about using Page Post Ads instead. These allow you to use images sized up to 404×404, and although more and more are using these and they don’t stand out as much as they first did, they are still cheaper than the regular marketplace ads you find on the right hand side of your news feed. The image below stands out for obvious reasons, but it still remains relevant to the Photo Contest it is advertising.

A more considered approach to image selection will go a long way to creating better performing ads. Leave a comment below and describe your best performing ad image and why you think it worked. I’d love to hear all about it.

Stuck for what images to use in your Ads? Book in for a One On One Coaching Session with me and we’ll set you up with some great images and ideas to get you started with a successful campaign. Click here to book yours http://fbadqueen.com/coaching.

Categories
Branding Facebook

The 5 Inescapable Truths About Marketing On Facebook

Want Facebook to work harder for your business? I’ve found that your marketing efforts deliver BIG dividends when you pay attention to the following 5 Truths:

1. Stay Current

As we know, Facebook changes constantly. They are always working to increase activity and engagement, and never more than in the year of their IPO.

This means change is inevitable, but you must use it to your advantage.

Set yourself apart from the competition and maximize your marketing budget by staying in the loop with Facebook changes. You can find new ways to get seen, and it’s easy enough to do when you connect with the right sources.

I recommend the following resources to stay up to date with Facebook changes:

Facebook Marketing Solutions

Amy Porterfield

Mari Smith

AllFacebook

 

2. Be Relevant 

The intention of your Facebook Page should be to deliver real value to your target audience. Discover what represents value to your market, and set about providing it.

This will require some trial and error, but by checking your Page Insights regularly, you can find out what your audience wants to hear more about as well as get a better picture of who your customers are in the Demographics section.

Create a profile in your mind of one single customer that represents your target market, think of that one person in all your Facebook posts and ad copy as this will speak to your market so much more than trying to be all things to all people.

Some great examples of knowing your market and staying relevant can be seen at:

Mamamia – A Lifestyle Resource For Busy Mums 

The Dash Community – Social Media Expert for Small Business, Laura Roeder shares her tips and info

 

3. Remain Authentic

Don’t fall into the trap of copying the strategies of your competitors or just posting “stiff” messages on your Page.

Your customers are on Facebook for entertainment and to connect with their friends and businesses they care about, so let them in while still staying true to your brand. This also fosters connection and creates the perfect relationship for future exchanges (that means they’re more likely to buy your stuff!).

I love the authenticity and personality of these women:

Marie Forleo  (Also, check out the brand new launch video for her brilliant online marketing training by clicking here )

Danielle LaPorte

 

4. Frequency Is Everything

Facebook requires consistent effort to build an audience and ensure your efforts get seen by the right kind of people. As you know, not everyone sees your page posts in their newsfeed, but you have more chance if you post at least twice daily.

I don’t like auto-posting tools generally, I really think HootSuite on Facebook is a turn-off. But, I have found a similar tool that features a your brand in the image rather than that pesky blue owl that everyone knows.

Check it out at http://www.fbadqueen.com/postplanner

 

5. Facebook Ads Skyrocket Your Efforts

Now of course it wouldn’t be right not to mention the fact that Facebook Ads are the best way to get noticed on Facebook and build your audience. You can do it organically, it just takes far longer and is WAY more demotivating!

Facebook Ads put you front and centre before your ideal customers who otherwise would still be waiting to hear all about you. Facebook now have a whole raft of options to increase visitors to your Page and raise engagement. The new Facebook Offers and Page Post ads are my favourite for this.

Stay in touch with my news on this topic at http://www.facebook.com/adqueenpage, and you should also connect with Jen Sheahan at http://www.facebook.com/fbadslab.

 

When you deny these essential truths your Facebook Page will be a ghost town and all your efforts will be for nothing. Embrace them and you will have a beautiful new relationship with Facebook and soon find it will be the biggest referrer of traffic to your website – I promise!

Let me know which one of these truths you struggle with the most and why in the comments below, I’d love to hear from you.

 

 

Categories
Ad Account Ad Targeting Branding Campaign Management Contests Custom Landing Tabs Facebook

Sure-Fire Facebook Ad Success Story

I’ve posted a quick video here today to share with you an “Easy Winner” Facebook Ad that not only serves it’s target audience well, but also serves the advertiser who is looking to drive more traffic to their site.

Check it out here:

So, from this simple example, we can see that when you know your audience well, you craft a strong call to action and set up the right pathway to meet your primary objectives you will get your ads right, time and time again.

Want to find out how to get your Facebook Ad Campaign foundations right? Well, I’m going to show you some of my best tips FREE on a special webinar coming up next week.

Click here to register for this special online training where I’m sharing with you how to “Boost Your List Fast With Facebook Ads”. Although I will try my best to record it, I can’t guarantee a recording will be available, so it’s best to make sure you’re there!

Categories
Branding Custom Landing Tabs Facebook Facebook Pages Marketing

Learn How To Add A Custom Tab To Your Facebook Page

Hi there,

I hope you’re enjoying your long weekend if you live in the US, or you had a great Father’s Day weekend if you live in Australia.

I get a few questions about creating Custom Landing Tabs to Facebook Pages, so I thought I would upload a video on how to do this.

Custom Tabs really increase your Facebook Ad conversions to Likes and Opt-Ins and allow you to integrate important elements from your website onto your Facebook Page.

I realised after I filmed the video that I didn’t show you how to do a “Fan Gate” or “Reveal Tab”, but this is because I believe the simple tabs work much better and encourage both Likes and Opt-Ins.

If you like the video, please “Like It”, and if you have more questions just post them on my Facebook Page and I’ll do my best to answer them.

How To Create A Custom Landing Tab On Your Facebook Page

 

Categories
Branding Facebook Facebook Pages Marketing Sponsored Stories

The Top 5 Benefits Of Keeping Your Ad Traffic On Facebook

I’m sure you know by now from my previous posts and Facebook Page that I believe strongly in keeping your Facebook Ad traffic on Facebook. In fact, I’m fanatical about it!

It not only gives you more opportunity to engage with your customers, but it also has some other great bonuses.

When your Facebook Ad clicks to a Facebook Page with a custom landing tab that captures email addresses, you unlock these 5 major benefits:

1. Your Ads Cost Less

Facebook reward advertisers who keep their traffic on Facebook with cheaper Ads. They want to keep users on Facebook, so they provide you with cheaper clicks. Got to be happy with that!

2. You Get To Double Dip From Your Traffic

With a Custom Landing Tab that encourages your Facebook Ad traffic to sign up for a bite-sized free taste of your service, you have a brand new lead-generator that works in tandem with your website. You can even provide links to your site for added SEO power. The double effect comes in to play by also encouraging visitors to Like your Page, and then consistently engaging with them on Facebook and via email. That’s fantastic exposure for your brand.

3. You Can Leverage Their Friends

When those lovely new “Likers” have Liked your Page as a result of a Facebook Ad, that action shows up in their newsfeed to their on average 130 friends, who may just be curious enough to check out your Page and offer too. Gotta love the Friend Factor.

4. You Build Trust Faster

By introducing your offer on Facebook, your audience will already feel more open to your brand because they haven’t moved out of the Facebook Comfort Zone. Your brand benefits from the kudos of one of the most visited websites in the world, and if you make sure you focus on telling stories, teaching and building relationships rather than selling, this benefit provides lasting value.

5. Social Credibility Is Built-In

Facebook will happily tell your Ad Traffic which of their friends also likes your Page – IN YOUR AD. This happens automatically, otherwise you can select to run a Sponsored Story instead, which is all about telling the Friends of Your Fans that their friends Like you! Sponsored Stories can be really effective once you have at least 500 fans, and get favoured positioning from Facebook. Who doesn’t want to jump the queue when it comes to Ad placement?

These Ads show you examples of a Sponsored Story and a Facebook Ad that directs traffic to a Page – note the Social Cred opportunities on both.

 

Categories
Ad Targeting Branding Facebook Marketing

What I Know For Sure About Facebook Ads

There’s always a whole lot of discussion going on about whether Social Media is worthwhile, and when the demise of Facebook is coming, particularly with the launch of Google +.

I’ve got to admit, I have been playing around on Google +, and I am enjoying the cut-through and simplicity of it from a social and business networking perspective.

It is clearly popular amongst “Early-Adopters” and the Online Marketing community, but it still has a way to go before it proves itself to have the power of Facebook as a platform, especially for business.

That’s not to say it won’t provide opportunities for us as marketers, but it is still very much the New Kid On The Block.

Lewis Howes, who is the Go To Guy for LinkedIn, wants me to do some Facebook Ads for him and I told him that I’d love to help him build his online audience.

As we set about developing the right strategy, he threw out a challenge, or a legitimate question.  Or maybe it was both.

He wanted to know whether he should invest further in Facebook since he is seeing a decline in engagement on his Page since Google +.

After I pondered his question for about 1 second, I could barely contain my desire to share with Lewis exactly what I know for sure about Facebook, and why Facebook Ads are still of enormous value to his brand.

1. Facebook Ads Offer Unrivalled Targeting Potential
Would you prefer to target people searching for a Yoga Classes on Google? Or would you rather target Women Aged 25-40 living in Manhattan, who wear lululemon athetica, have read Eat Pray Love and are inspired by the Dalai Lama with Facebook Ads?

2. Pictures Tell Your Story Better Than Words
A Facebook Ad can ride on the success of a well selected image alone. The image also shows off your brand personality so much more than text alone.

3. An Integrated Approach To Rival The Whole Internet
Connecting with authenticity and value could not be easier once you catch their awareness with a Facebook Ad, bring them over to your Page, capture their email, and then start a meaningful and lasting dialogue that leads to more sales over time. This is not possible as quickly and as scalable anywhere else online.

So, after I’d pointed all that out to Lewis, he was ready to push the button on his new Facebook Ad campaign. Not surprising really…

If you want to tap into the power of Facebook Ads, sign up for my free video training here, or ask me about how I can manage your campaigns by clicking here.

Interested in tapping into the potential of LinkedIn with Lewis? Check him out here.

 

 

Categories
Ad Targeting Branding Facebook Marketing

Be Remarkable With Facebook Ads

My kids were driving me crazy today.  Despite the fact that we’d gone to see the latest Harry Potter movie, they were really making my shopping trip less than pleasurable.

The rescue came in the form of the guy in the toy store. He took the time to chat to my girls and engage them in some of his new products in between finding me the perfect gift for a friend’s child.

The kids and I walked out of the store smiling from the engaging service we had received.

It was remarkable.

So, it got me thinking about the things you can do to stand out amongst the competition, and how it can create enormous value in your business.

Next time you set about creating your Facebook Ads, see what you can do to make them remarkable. The following suggestions are just a start:

  • Delight with a funny or endearing image
  • Surprise by using the user’s  Age or Hometown in the copy of your ad (you can target prospects by these demographics)
  • Say Happy Birthday to your fans and give them access to a special offer (this is also a targeting option)

Making your Facebook Ads remarkable is about setting your brand apart from your competition and creating a special connection with your audience. You want the first impression of your brand to be positively memorable, not just to get a click, but to eventually get a conversion and customer for life.

Do you find anything remarkable about these ads? Let me know by leaving a comment below.

I create remarkable campaigns for a wide range of clients from Retailers to Internet Marketers, if you want me to create your next campaign, get in touch here.