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Ad Account Ad Targeting Campaign Management Facebook Facebook Ads Facebook Insights

This Week’s Facebook Ad Insights

With my nose in so many of my client’s and my own Facebook Advertising campaigns, I thought it may be valuable to share some ACTUAL findings with you.

The Facebook Ads landscape changes so fast, that what worked a month ago probably isn’t working today… or maybe even what you tried yesterday isn’t working today.

GRRRR, it can be SO frustrating!

OK, so here’s some REAL results that you can test that I know have achieved great results in the trenches.

Try them and see if they improve your campaign results:

Increase Your Budget & Monitor Closely

As competition on Facebook increases, it seems that Facebook is happy to reward you if you raise your hand and tell them you want to throw them some cash.

Now you don’t actually have to spend tons of cash, just act like you’re about to and then sit by and watch as your Cost Per Lead comes down.

Once Facebook start displaying your ads more, you’ll see more activity and interaction. And if your ads are constructed right, you should start to see the leads flow in.

So, create a daily budget of at least $500 (don’t worry, you don’t have to spend that), and sit by to watch how it starts to move. Once you start to see the results, either pause or change the daily budget to what you actually want to spend.

That way, Facebook will give you priority and serve your ads at a better price.

Shift Your Targeting

If you’re stuck trying the same old targeting, it’s likely that your competitors have cottoned on and are using the same ones you are.

Given that Facebook price their ads based on demand for displays to your audience, you are paying more than you need to.

So, start thinking creatively and find those pockets of targeting that are less obvious and less competitive.

This brought one of my ads down from a link click of $1.05 in the business coaching niche to $16c!

And the best part was that the leads we got were still great quality.

Go stalking some Facebook profiles and Google your area of expertise to find some new targets to test.

Pay Attention To The Time You Start Your Ads

Ensure your ads get the best possible start by launching them at peak times.

It’s best to split out your countries and test whether the peak of the morning or the peak of the evening influences how the ads run.

Often, people combine their target countries and launch the ads when they get round to it.

Not all of your perfect clients will be on Facebook when you press GO, so be strategic about when you kick them off to give them the best possible chance of success.

AND if you first try and it doesn’t fly, then try another time.

Don’t “flog a dead horse”, if it flops… scrap it and try again.

Facebook Ads can rarely be resurrected, they need to be reborn.

Want help running profitable Facebook Ad campaigns? Let me do an audit on your current campaign – completely FREE.

Go here now to apply.

Categories
blog Campaign Management Facebook Comments Facebook Post Ads Facebook Promoted Posts

A SIMPLE WAY TO PROTECT YOURSELF FROM RUDE COMMENTS ON YOUR FACEBOOK PAGE

With A rise in the use of Promoted Posts and Page Post Ads, these Facebook promotional tools are showing up in the news feeds of Facebook users who may not yet know you, have not yet liked your Page, and have not exactly raised their hand to hear from you, and this can create some backlash.

A popular reaction to unsolicited posts in their newsfeed is for users to post a less than favorable comment on the post, which can compromise the initial intention of your post. Often these negative comments are harmless, but sometimes they can be downright offensive and are definitely not what you want associated with your Facebook Page. When marketing your Facebook Page, you need to remain vigilant and keep an eye out for these comments and remove them as soon as possible.

This may not always be an option, so there is a handy tool in Page Settings that you can use to limit profanity posting on your Page.

Firstly, head to the Admin Panel at the top of the Facebook Page you manage. Secondly, select Edit Page, and then scroll down to Moderation. There are a few options you can choose here to ensure that whenever someone posts on your page with any profanity, their post is immediately hidden as spam.

I suggest you add colourful words to the Moderation Blocklist panel. Have fun with this as you recall every word you were forbidden saying as a child! You may also get some ideas from some less than friendly posts you have already received. Then, just tick the strong option for the profanity blocklist to ensure you are safeguarded in future.

Moderation Blocklist Image

You may still receive some less than complimentary posts, but don’t forget you still have the option to Delete and Block these users directly from their posts. Just click on the top right of the posts and select either Hide their comment (where nobody but them will see their comment), or just delete and ban the user if it is a particularly nasty one.

It seems that the unreasonableness of these comments and the personal attacks is on the rise as users get more an more defensive of their newsfeeds. It would be great if they could remember that us advertisers are the reason they get to enjoy their newsfeeds free, but as you know, you can’t please everyone.

Targeted Page Post Ads are still a highly effective marketing opportunity on Facebook, and you shouldn’t abandon them just because of a few silly and unnecessary comments.  When done right they are just as targeted as regular Facebook Ads, yet they attract a way better rate of engagement, drive Page Likes and are generally much cheaper.

Miss my latest webinar? Discover how to get leads straight from your Facebook Posts with this cool new tool. Click to grab the replay.

Want to find out more about how to use Promoted Posts? Check out my free video series here.

Categories
Campaign Management Facebook Comments Facebook Post Ads Facebook Promoted Posts

A SIMPLE WAY TO PROTECT YOURSELF FROM RUDE COMMENTS ON YOUR FACEBOOK PAGE

With A rise in the use of Promoted Posts and Page Post Ads, these Facebook promotional tools are showing up in the news feeds of Facebook users who may not yet know you, have not yet liked your Page, and have not exactly raised their hand to hear from you, and this can create some backlash.

A popular reaction to unsolicited posts in their newsfeed is for users to post a less than favorable comment on the post, which can compromise the initial intention of your post. Often these negative comments are harmless, but sometimes they can be downright offensive and are definitely not what you want associated with your Facebook Page. When marketing your Facebook Page, you need to remain vigilant and keep an eye out for these comments and remove them as soon as possible.

This may not always be an option, so there is a handy tool in Page Settings that you can use to limit profanity posting on your Page.

Firstly, head to the Admin Panel at the top of the Facebook Page you manage. Secondly, select Edit Page, and then scroll down to Moderation. There are a few options you can choose here to ensure that whenever someone posts on your page with any profanity, their post is immediately hidden as spam.

I suggest you add colourful words to the Moderation Blocklist panel. Have fun with this as you recall every word you were forbidden saying as a child! You may also get some ideas from some less than friendly posts you have already received. Then, just tick the strong option for the profanity blocklist to ensure you are safeguarded in future.

Moderation Blocklist Image

You may still receive some less than complimentary posts, but don’t forget you still have the option to Delete and Block these users directly from their posts. Just click on the top right of the posts and select either Hide their comment (where nobody but them will see their comment), or just delete and ban the user if it is a particularly nasty one.

It seems that the unreasonableness of these comments and the personal attacks is on the rise as users get more an more defensive of their newsfeeds. It would be great if they could remember that us advertisers are the reason they get to enjoy their newsfeeds free, but as you know, you can’t please everyone.

Targeted Page Post Ads are still a highly effective marketing opportunity on Facebook, and you shouldn’t abandon them just because of a few silly and unnecessary comments.  When done right they are just as targeted as regular Facebook Ads, yet they attract a way better rate of engagement, drive Page Likes and are generally much cheaper.

If you missed my latest webinar on getting more leads from your Facebook Page Posts, cliek here to catch the replay.

Want to find out more about how to use Promoted Posts? Check out my free video series here.

Categories
blog Campaign Management Custom Landing Tabs Facebook Facebook Ad Images Facebook Pages

Promoting Your Next Webinar On Facebook

Webinars are becoming a much more common tool to drive sales in both online and offline businesses. It gives you a great opportunity to share some of your valuable information with a targeted audience of new and existing customers all over the world.

They can be lots of fun, but they can also be a little anxiety-inducing, especially if you’re short on attendees. You want to make the webinar a worthwhile event and reach as many potential clients as possible, and that’s why Facebook is the perfect tool to increase your attendees. In promoting your next webinar, there are a few Facebook fundamentals you want to have in place to boost your sign ups.

Firstly, create a registration landing page, preferably as a Custom Tab on your Facebook Page. This should be simple and clear and should highlight the key takeaway atttendees will get from the webinar as well as where they need to enter their details to register.

Here is an example of a Facebook Custom Tab we created for one of my clients, Dr Sara Gottfried, to promote her upcoming webinar that shows women how to overcome their hormones imbalances and feel more vital.

sara gottfried

Setting up the tab is the first step you need to put in place, and the second step in your Facebook Marketing Plan is to create some Facebook Ads to reach a targeted audience of those most eager to hear your message.

The best type of ad to promote your webinar is a standard marketplace ad with an image, headline and copy communicating the key benefit of attending, and one that connects with the message on the Custom Tab. This gives the best possible chance of conversions as Page Post Ads can require an extra step that can impact conversions.

Here is the best performing ad of the campaign so far. We have targeted Mature Women who have Likes and Interests on Facebook that include Dr Oz, OWN Network and Dr Christiane Northrup:

Top Performer

Without the very important layer of Facebook Marketing, your webinar could be missing out on reaching a much wider, targeted audience, especially while you’re still growing your email list. I hope that this quick case study provides you with some food for thought on how to use Facebook to boost your webinar registrations. Feel free to ask me any questions in the comments below or over on my Facebook Page.

Categories
Ad Account Ad Targeting Campaign Management Facebook Facebook Ads Creator Facebook Pages Facebook Post Ads

How To Use The NEW Facebook Ads Creator

Yes, Facebook has been at it again and although I only just updated you with changes to the Ads Manager last month, they’ve gone and tweaked it again.

In this video I teach you what all the elements are and demonstrate how you could use them for your business.

Click on the video to discover all the new features:

 

I’ve tried the Page Post ads and they have been working quite well. What about you? What’s been working for you in the world of Facebook marketing this month? In the comments below, let me know.

Categories
Campaign Management Custom Landing Tabs Facebook Facebook Pages Marketing

Make Your Facebook Ad Landing Page Work For You

An effective landing page is critical to the success of your Facebook Ads campaign, but it’s really hard to know what to include to get great results and achieve your campaign goals.

There is one consistent element you should include on your Facebook Ad Landing Pages and I have demonstrated it across these three examples. Can you guess what it is?

 

 

 

I know you don’t have to be Einstein to figure it out, but you simply MUST give your visitors a compelling reason to connect with you!

Whether it is a free report, a video series, a giveaway or the chance to win something great, you must provide FREE value to kick off a promising new relationship with your prospects. This will set you and your prospect up for a positive and engaging relationship that will lead to more sales in the long run.

By offering something of value first, rather than trying to sell straight away, you will be in keeping with the spirit of Facebook which is all about staying connected rather than making a “hit and run” sale. By building on this connection you lay the foundation for more sales in the long run and this is the where the value is in Facebook Ad campaigns.

If Likes are your objective, then make sure you ask for the Like or have a “Like Gate” where visitors must first Like your Page before they get access to your free offer. It is always better to keep your landing page on Facebook as your Ads will generally be cheaper and you have the chance to get the Like too.

Landing Pages coupled with great targeting are the keys to Facebook Ad success, so if you want a cheap and easy resource for creating fuss-free Facebook Landing Pages? Take a look at http://www.fbadqueen.com/lujure and grab your free Facebook tab, you won’t look back!

What do you think makes a Landing Page successful? Let me know in the comments below.

 

Categories
Campaign Management Contests Facebook Facebook Ads

5 Quick Facebook Ad Tips For Big Results

Borrow from the following 5 success tactics to skyrocket your next Facebook Ad campaign:

1. Be Conversational

If it suits your brand, use an engaging Facebook-style tone in your headline and copy.

 

 

 

2. Use A Stand Out Image

Bright colours and bold graphics can stand out amongst the many generic photo images used in other ads.

 

 

 

3. Promote A Contest

Use the power of a contest to attract more clicks and leads.

 

 

 

4. Keep It Short & Sweet

Tell your audience all about your product or service in a clear and concise way that tells them exactly what to expect.

 

 

 

5. Include A Call To Action

Don’t forget to tell the audience what you want them to do in order to see more.


 

What’s your best tip for Facebook Ad success? Let me know in the comments below.
Bonus! Here’s a recording of the discussion I had with SEO Expert, Peter Drew this week about how to get started using Facebook Ads. I hope you find it valuable. Just click on the link to listen and share it with your friends if you like it.

http://soundcloud.com/victoria-gibson/facebook-advertising-with

Categories
Campaign Management Custom Landing Tabs Facebook Facebook Ad Testing Facebook Ads Facebook Pages Timeline For Pages

Keeping One Step Ahead Of Timeline – What You Need To Know

Like it or not, your Facebook Page is now in Timeline format, and you’ve probably been feeling like a fish out of water since you changed over.

Aside from getting across all the image dimensions to make your Page pop, you also have to be across how the changes affect your Ad performance.

Ad Click Through Rates and Facebook Landing Page conversions have been affected, and I wanted to highlight some of these impacts so you can maximise your ad spend and avoid any pitfalls.

Image Is More Important Than Ever

Facebook Ads now have to compete with bigger images and more of them on the new visually-rich Timeline format. That means that image selection is even more critical to the success of your Ads.

Select images that stand out on the grey blue background as well as the white background, and think about using brighter images with more emotion and expression. Logos and images that feature text are performing better as these contrast with the new format.

Check out a couple of examples below:

 

 

Engagement Rates Have Gone Down

It seems that over the past couple of weeks engagement rates are down slightly, based on my testing. This could be due to user distraction with the newness of the format (we saw this with the last major change to Facebook Pages), but I think the Like button gets a little lost amongst the new App Covers and Images sitting under the Timeline cover image.

Think about adding some text to your new App Images to prompt the Like. Photo Guidelines do not permit asking for the Like on your Timeline Cover, so see how creatively you can use one of the four boxes below the cover to attract Likes and Leads.

If you’re sending traffic directly to a Custom App/Tab with your ads, then you still need to add a strong call to action to prompt the Like, or think about a reveal tab if increasing Likes are your primary campaign objective.

Sending Ads To Timeline

Although my recommendation has always been to avoid sending Facebook Ads to the old Facebook Wall, the new dynamic Timeline is a different proposition.

Sending your ads to your new Timeline Page is a more appealing option with the addition of Facebook Apps & Views and Pinned Posts. These options allow you to highlight sign-up pages, events, promotions and other website links directly from Timeline.

My testing so far has shown this to be more successful than what sending ads to a Wall used to be, but users seem to be overwhelmed with options on the new Timeline or they’re still just getting used to it to really see this as a major success strategy. This may change as everyone gets used to the “lay of the land”.

As always, you need to test your products and services to see how the changes affect your campaign results.

Want to look over my shoulder and see how I create winning Facebook Ad strategies? I’ll help take your Facebook marketing up a notch or two, and give you my no-nonsense optimization strategies for your current campaigns.

Click here to get on board!

 

Categories
Campaign Management Facebook Facebook Ad Bidding Facebook Ad Pricing Facebook Ad Testing Facebook Ads Facebook Pages

Make Facebook Think You’re A Big Spender

Top Facebook Ad Tip #1

Raise your campaign budget to fool Facebook into giving you more impressions straight up. This way, your Facebook Ad has the best chance of being seen and clicked on, because the more clicks you get, especially within the first couple of hours, the cheaper they will be.

As I have said before, Facebook rewards popular ads with cheaper clicks.

I see many people with Ad Budgets of $10 or $20 a day, but that WILL NOT get you the best results. Facebook is worried that it will overspend your budget, so it just doesn’t give you any impressions (in other words, it holds back on showing your Ads!), and that means you have less chance of getting a higher Click Through Rate.

My testing has also proved that when you nominate a higher Campaign Budget, Facebook approves your ad faster. Not all the time, but often.

So, start nominating Campaign Budgets of at least $50 a day, but preferably you should be selecting an amount of at least $200 a day. Remember you can just run the ad for a couple of hours up to your “real” budget, without spending the entire amount you have nominated. You can also just run the ad for a day to test it.

Once the ad starts getting a good Click Through Rate you can then start pulling down your daily budget, if necessary.

You will get better results this way.

WARNING: Keep an eye on your spend once the ad starts as you may have to make the daily budget higher than a level that you’re comfortable with. You will not have to spend the daily budget you nominate, as long as you monitor the ad and make sure you stay within your “real” budget.

 

 

DID YOU KNOW?

You’ve got less than a week before your Facebook Page flips over to the new Timeline format THIS FRIDAY!

This new format will radically change the way you market your business on Facebook, and I want to make sure you have all you need to make the most of the change.

Rosh Khan is a super smart Facebook Marketing Genius who has created the ultimate guide to setting up your new Facebook Page Timeline. It contains everything you need to get up and running by D-Day, March 30.

Rosh creates some of the best strategies for companies like Starbucks, Ford and Clickbank and he’s going to share them with you. Not only that,  he is a great guy who knows SO much about Facebook marketing and is committed to creating great value for you.

Take a look at his Timeline guide by clicking here.

What’s holding you back on Facebook right now?  Let me know at victoria@fbadqueen.com, I’d love to hear from you!

 

Categories
Ad Account Campaign Management Custom Landing Tabs Event Ads Facebook Facebook Ads

Best Ever Facebook Ad Destinations

Not sure where to send people who click on your Facebook Ads?

Click play to find out where you should be pointing your ads and how to set it up right from the start:

By the way, if you want more specific training like this on Facebook Ads, you should grab your last chance to register for my brand new training.

It will get you using Facebook Ads like a pro in no time, even if you’ve never used them before!

Be quick because my introductory pricing (which includes 4 Live Group Q&A Calls) ends this Thursday February 9.

The price WILL increase dramatically next month, so if you want access to a content-packed members only website, a Private Facebook Group AND 4 Live Group Q&A Calls, please register now and join 30 other pro-active small business owners and online entrepreneurs.