Successfully launching a new store, product, service or event is no easy task. Getting the word out and connecting to the people most likely to buy your stuff takes a special kind of know-how and intuition, not to mention the smarts to figure out the right offer in the first place.
New business owners are most interested in using Facebook to launch and grow their ventures because it’s essentially free. Now there’s not many things in business or life for that matter that are free, but Facebook is one of them. Well, that is for the most part. You can choose the “free way” and never pay a cent to market your business on Facebook, but it is likely that you will have less than 5,000 fans and never reach the dizzying heights you could if you just invested… even a little bit helps.
A year ago, Facebook told us there were 42 million Facebook Pages, yep that’s right 42 million! So a year on, if the growth in my business is any indication, it would be much higher and the fact remains that many Pages stay largely dormant, just waiting to burst in to the newsfeeds of potential customers.
So, if you’re guilty of only thinking about a free Facebook marketing strategy, it’s time to step up and use paid advertising options. Here are my Top 3 Recommendations for launching your business on Facebook:
1. Invite Your Facebook Friends To Like Your Page
You need at least 100 Page Likes in order to use powerful features like Facebook Offers (think of Daily Deals for Facebook) which can be great for promoting opening specials and discounts. Just check the box at the bottom right of your Admin Panel, and it gives you the option to easily invite your friends to Like your Page and get your initial count up. Newcomers will also be more likely to click the Like button when they see that a few people have already done the same before them.
2. Build A Community & Sales Flow On Facebook
Don’t just pay to collect Likes on your Facebook Page, make sure you are laying the foundation for a community of advocates for your brand that are happy to discuss, share and inadvertently promote for you. They will come to your page to experience you and what you are selling, and if you do it right you will hear their praise and positive feedback too.
Post on your Page daily and make sure you include questions, images, fun facts and sales messages on equal rotation. Be there to answer and Like replies, and make sure you respond to any Page messages you receive (make sure you turn on the Message feature on your Page – you’ll find it in Edit Page).
Many brands forget that their Facebook Page is as important as their website, so set it up to make it easy for visitors to BUY! Set up a Facebook App on your Page so that you can add web content to your Page and collect email addresses and registrations to help people hear more from you and purchase.
3. Use New features Like Lookalike Audiences
So, of course the next logical step is to start paying for Facebook Ads, and Facebook Offers and Promoted Posts are a great idea once you hit 100 Likes, but you can get started right away if you already have built or have access to an email list of existing and potential customers. In the more advanced Power Editor, you can now upload the csv file of your customer lists and request that Facebook target users just like those you already have on your list with your Facebook Ads. This is a very powerful way to get your offer in front of a very targeted audience, especially if you don;t have many competitor pages to target because your brand is unique.
So, although there are some great ways to capitalise on the free elements of Facebook, you will fast-track your success when launching your business with these really cost-effective paid marketing methods. Once you invest upfront, you will reap the rewards.
If you need some help getting these strategies working for your business, my coaching sessions can make a difference. After just an hour, you will have the direction and steps you need to move forward and get real results. Click here to find out more.