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blog Facebook Ad Images Facebook Ads Facebook Post Ads

New Facebook Right Hand Side Ads

If you’ve only been focused on Newsfeed Ads, it’s time to take another look at good ol’ Right Hand Side Ads.

Facebook have just changed the size of those traditional ads that display on the Right Hand Side of the Facebook Home Feed on Desktop computers.

These Facebook Ads generally have a lower Click Through Rate (CTR), but Facebook will show them more than Newsfeed Ads as there is way more display inventory.

The good news is, that as these new sized ads are being phased in, you get the opportunity to stand out even more as less advertisers are set up to take advantage of them.

There are a couple of key points you need to know in order to get your ads displaying even bigger on the Right Hand Side of Facebook, and that is that your Image Size now needs to be 254×133, but the same image you used to use for Newsfeed & Mobile Ads will be scaled to fit and your images must NOT contain more than 20% text, just as has always been applied to Newsfeed and Mobile ad images.

The other thing to remember is that so far, you cannot select a Call To Action Button to display on the new Right Hand Side format, but this may change.

Take a look at this video walkthrough I created which also shows the results of a few campaigns I have run already in the new format.

[youtube]http://youtu.be/mbuIrZUhjck[/youtube]

I’ll be showing more details on how you can take advantage of this and a couple of other Facebook Ad changes on my latest webinar. Want to join me (it’s FREE)? Just click here to register.

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Ad Approvals blog Facebook Ad Images Uncategorized

Facebook Guidelines Change For Promoted Post Images

Even though it doesn’t come into force until January 15, it is always good to be prepared for any change in Facebook Guidelines. Facebook are cracking down on too much text in your Promoted Post and Page Post Ad Images. This is to prevent newsfeeds being littered with posts that look more like banner advertising than engaging and useful information, which is what they were intended.

Although Promoted Posts and Page Post Ads are a fantastic tool to grab more attention and engagement on Facebook, these new marketing tools have also aroused concern over impacting the user experience, which has always been a Facebook no-no.

Since the introduction of the Timeline format early this year, there have been restrictions on the amount of text you can use in your Timeline Cover Image.  Your text can take up no more than 20%, and it must not contain any website addresses or price or purchase information eg Get 20% Off at www.toysrus.com.

But now, given the rise in the use of News Feed Ads, where users pay to broadcast their ads with Promoted Posts or place Page Post Ads through Power Editor, Facebook are now applying the same 20% rule to these images too.

How you measure exactly 20% is unclear, but you need to ensure that the text you use from now on in your images for Promoted Posts and Page Post Ads is minimal, otherwise Facebook will not approve or pause them.

This will impact many of the quote style images that have become so prevalent, like this one:

 

Images Like This Will Not Be Allowed In Promoted Posts From 15 January 2013

Instead you should be using ones like this, which are much more in line with the engaging nature of capturing faces and feelings to get a message across, just like Facebook:

This image will be allowed as the text in the image is less than 20%

If you want a more sales oriented image, ask a question only and then include a link in text of the post that leads people to the answer to the question. Something like this should get you good results (with reduced text size):

This type of image is more likely to lead users to your Call To Action via a link included in the post text above. But, the text would need to be reduced to comply.

 

Keeping one step ahead of Facebook changes is difficult, but if you can start complying now, it means you don’t have to worry about getting your promotions stopped. Got more questions about this change or using Promoted Posts, check out my recent free video series here.

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blog Campaign Management Custom Landing Tabs Facebook Facebook Ad Images Facebook Pages

Promoting Your Next Webinar On Facebook

Webinars are becoming a much more common tool to drive sales in both online and offline businesses. It gives you a great opportunity to share some of your valuable information with a targeted audience of new and existing customers all over the world.

They can be lots of fun, but they can also be a little anxiety-inducing, especially if you’re short on attendees. You want to make the webinar a worthwhile event and reach as many potential clients as possible, and that’s why Facebook is the perfect tool to increase your attendees. In promoting your next webinar, there are a few Facebook fundamentals you want to have in place to boost your sign ups.

Firstly, create a registration landing page, preferably as a Custom Tab on your Facebook Page. This should be simple and clear and should highlight the key takeaway atttendees will get from the webinar as well as where they need to enter their details to register.

Here is an example of a Facebook Custom Tab we created for one of my clients, Dr Sara Gottfried, to promote her upcoming webinar that shows women how to overcome their hormones imbalances and feel more vital.

sara gottfried

Setting up the tab is the first step you need to put in place, and the second step in your Facebook Marketing Plan is to create some Facebook Ads to reach a targeted audience of those most eager to hear your message.

The best type of ad to promote your webinar is a standard marketplace ad with an image, headline and copy communicating the key benefit of attending, and one that connects with the message on the Custom Tab. This gives the best possible chance of conversions as Page Post Ads can require an extra step that can impact conversions.

Here is the best performing ad of the campaign so far. We have targeted Mature Women who have Likes and Interests on Facebook that include Dr Oz, OWN Network and Dr Christiane Northrup:

Top Performer

Without the very important layer of Facebook Marketing, your webinar could be missing out on reaching a much wider, targeted audience, especially while you’re still growing your email list. I hope that this quick case study provides you with some food for thought on how to use Facebook to boost your webinar registrations. Feel free to ask me any questions in the comments below or over on my Facebook Page.

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Branding Facebook Facebook Ad Images

Tips For Great Facebook Ad Images

Although outrageous and funny images can help get clicks, they do nothing to build your brand, and this is what creates lasting value on Facebook.

GE are sponsoring the Olympics, so it makes sense that in order to make the most of this investment they want to evoke feelings of sport, competition and winning at The Games. So, your images may be dictated by a special promotion, like this one:

Who is your target customer? What kind of images are relevant and attractive to them? Think about what makes your offer attractive, maybe it is the feeling it gives your customers, or perhaps you can source an image of your ideal customer type if you can’t afford to shoot your own images, just like this stock photo below:

You will also want to choose images that are aligned to what you are advertising or the copy of your ad. It doesn’t always have to be literal, but there is a reason why Lexus feature a car in their ad images!

If you have a product or service that is best showed off in bigger images, then you should think about using Page Post Ads instead. These allow you to use images sized up to 404×404, and although more and more are using these and they don’t stand out as much as they first did, they are still cheaper than the regular marketplace ads you find on the right hand side of your news feed. The image below stands out for obvious reasons, but it still remains relevant to the Photo Contest it is advertising.

A more considered approach to image selection will go a long way to creating better performing ads. Leave a comment below and describe your best performing ad image and why you think it worked. I’d love to hear all about it.

Stuck for what images to use in your Ads? Book in for a One On One Coaching Session with me and we’ll set you up with some great images and ideas to get you started with a successful campaign. Click here to book yours http://fbadqueen.com/coaching.