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This Week’s Facebook Ad Insights

With my nose in so many of my client’s and my own Facebook Advertising campaigns, I thought it may be valuable to share some ACTUAL findings with you.

The Facebook Ads landscape changes so fast, that what worked a month ago probably isn’t working today… or maybe even what you tried yesterday isn’t working today.

GRRRR, it can be SO frustrating!

OK, so here’s some REAL results that you can test that I know have achieved great results in the trenches.

Try them and see if they improve your campaign results:

Increase Your Budget & Monitor Closely

As competition on Facebook increases, it seems that Facebook is happy to reward you if you raise your hand and tell them you want to throw them some cash.

Now you don’t actually have to spend tons of cash, just act like you’re about to and then sit by and watch as your Cost Per Lead comes down.

Once Facebook start displaying your ads more, you’ll see more activity and interaction. And if your ads are constructed right, you should start to see the leads flow in.

So, create a daily budget of at least $500 (don’t worry, you don’t have to spend that), and sit by to watch how it starts to move. Once you start to see the results, either pause or change the daily budget to what you actually want to spend.

That way, Facebook will give you priority and serve your ads at a better price.

Shift Your Targeting

If you’re stuck trying the same old targeting, it’s likely that your competitors have cottoned on and are using the same ones you are.

Given that Facebook price their ads based on demand for displays to your audience, you are paying more than you need to.

So, start thinking creatively and find those pockets of targeting that are less obvious and less competitive.

This brought one of my ads down from a link click of $1.05 in the business coaching niche to $16c!

And the best part was that the leads we got were still great quality.

Go stalking some Facebook profiles and Google your area of expertise to find some new targets to test.

Pay Attention To The Time You Start Your Ads

Ensure your ads get the best possible start by launching them at peak times.

It’s best to split out your countries and test whether the peak of the morning or the peak of the evening influences how the ads run.

Often, people combine their target countries and launch the ads when they get round to it.

Not all of your perfect clients will be on Facebook when you press GO, so be strategic about when you kick them off to give them the best possible chance of success.

AND if you first try and it doesn’t fly, then try another time.

Don’t “flog a dead horse”, if it flops… scrap it and try again.

Facebook Ads can rarely be resurrected, they need to be reborn.

Want help running profitable Facebook Ad campaigns? Let me do an audit on your current campaign – completely FREE.

Go here now to apply.

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Using The New Power Editor To Create A Facebook Ad

In this walkthrough, I’m sharing how to use the new Power Editor interface to create a Facebook Ad driving traffic to your website or landing page.

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Create A Custom Audience From Your Email List

Here’s a run-through of how to upload your email lists into your Facebook ads account as a Custom Audience so that you can target them in your campaigns.

Once you have them uploaded as a Custom Audience you can also create Lookalike Custom Audiences where Facebook will find more people like your people, which is very cool.

If you haven’t used Custom Audiences yet, now is the time!

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Video Facebook Ads

You’ve been able to turn your videos in to Facebook Ads for some time now, but many are failing to take Facebook up on this massive opportunity.

The advantages of video ads are that they are highly engaging, cheaper than regular ads (they get much higher click-throughs) and are a great tool to drive awareness of your offer.

Now Facebook have added a new feature that really impacts the conversion of your video ads, with the opportunity for a clickable link and call to action displayed at the end of your video.

Watch this video and find out how you can get started:


And if you’re ready for a different kind of Facebook Ads training, I may have just what you’re looking for in my 8 week Facebook Funnel Mentoring Program where I work directly with you to create a Facebook Ads funnel that brings you in the perfect clients and boosts your sales – day after day.

Go here to apply >>

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Target Fans & Friends Of Fans With Facebook Ads

Is it really worth building up your Page Likes on Facebook anymore?

With all the talk of declining Facebook Page engagement, the fact is that space in your client’s newsfeed has never been more competitive.

This isn’t going to change any time soon, and if anything, it will only get worse as more and more businesses jump on the Facebook Ads train.

So what to do with all those Facebook Page Likes you have already built up? Or do you even bother growing them?

Facebook Page Likes are still important for authority in your market (lots of Page Likes generally equal more credibility), and Facebook is like  secondary interwebs now where people are searching for information about you and your business, so it’s always worthwhile to have a strong presence.

Even if your reach is declining, your posts still will reach your Facebook Fans and the more engaging they are, the more of those fans you will reach. So don’t give up, but do get smart.

If you already have Facebook Fans you can make sure they see all your posts and offers by targeting them specifically with Facebook Ads. The advantage of this is that you get higher engagement on these ads which means lower cost and bigger reach. You also get the opportunity to target Friends Of Fans – people like your people.

Watch this video to see more:


The heart of this issue is that you want as many of your fans on your email list so you can contact them at any time, and if you don’t already have a good number of Page Likes, they are worth building up as they are going to be a source of warmer leads for your business.

The best ways to grow your Page Likes is by creating interesting, relevant and engaging content for your Facebook Page and running Facebook Ad campaigns. But regular Facebook Ad campaigns are fine to grow Likes – you don’t have to run Page Like Ads specifically as Newsfeed Ads can still grow Likes as well as website visitors.

Are you a Coach or Consultant who’s ready to create a rocking Facebook Ad campaign that pulls in high quality leads every day? If so, you need more than basic tips, you need a full strategy and sales funnel. Want me to create one with you? Apply here for a strategy session and I’ll tell you exactly what it will take.

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New Facebook Right Hand Side Ads

If you’ve only been focused on Newsfeed Ads, it’s time to take another look at good ol’ Right Hand Side Ads.

Facebook have just changed the size of those traditional ads that display on the Right Hand Side of the Facebook Home Feed on Desktop computers.

These Facebook Ads generally have a lower Click Through Rate (CTR), but Facebook will show them more than Newsfeed Ads as there is way more display inventory.

The good news is, that as these new sized ads are being phased in, you get the opportunity to stand out even more as less advertisers are set up to take advantage of them.

There are a couple of key points you need to know in order to get your ads displaying even bigger on the Right Hand Side of Facebook, and that is that your Image Size now needs to be 254×133, but the same image you used to use for Newsfeed & Mobile Ads will be scaled to fit and your images must NOT contain more than 20% text, just as has always been applied to Newsfeed and Mobile ad images.

The other thing to remember is that so far, you cannot select a Call To Action Button to display on the new Right Hand Side format, but this may change.

Take a look at this video walkthrough I created which also shows the results of a few campaigns I have run already in the new format.


I’ll be showing more details on how you can take advantage of this and a couple of other Facebook Ad changes on my latest webinar. Want to join me (it’s FREE)? Just click here to register.

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Storybook Facebook Ads

It’s always a fine line creating a Facebook Newsfeed Ad that is both engaging and high-converting at the same time. and this really is the key to cutting through the noise on Facebook and getting people to take action on your offer.

Take a look at this technique I’ve been using that is consistently getting better results than ads with a stronger call to action and obvious link.

Press Play and apply it for your latest offer.


Questions? Need my help to set up your Facebook campaigns? Reach out here so we can chat.

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Want To Try Facebook Retargeting?

Facebook now gives you the opportunity to show ads to those who have visited your website, or landing page with their Retargeting feature in Power Editor.
This gives you the opportunity to revisit your Facebook Ad traffic, which is particularly useful if they didn’t buy the first time.
Take a look at this video from my Facebook Ads training for coaches and consultants and start using this powerful feature:


If you’re a coach or consultant and you’d like to know more about attracting more clients using Facebook Ads, I go even more in depth in my latest training. Click here to see how you could double your leads with Facebook Ads.

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NEW: Call To Action Buttons In Facebook Ads

Sick of relying on links in your Newsfeed Ads to get your audience to your offer?

Facebook have added a new feature in there ever-complex Power Editor to try and combat this problem, now giving users the opportunity to add a call to action button IN their ads.

You now have the choice of adding Shop Now, Learn More, Sign Up, Book More & Download to your Page Post Newsfeed Ads, only when you create them in Power Editor and only when they link to a webpage.

Watch this quick video and see how to set your own up today.


I’ve been testing and haven’t seen a massive increase in conversions compared to using Facebook link ads without a new Call To Action Button, but this may be because they are quite new and Facebook Users are just getting used to them.

Regardless, they are definitely worth a try.

Call To Action Posts

Here is what they look like in your newsfeed:

Call To Action Button

Have you seen Marie Forleo’s free training videos yet? You’ll uncover the secret to making and reaching millions online. I’m offering a special bonus if you invest in the program via my link.

Interested? Get the details here.

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Track Facebook Ad Conversions

Facebook has just re-introduced conversion tracking to the Ads Manager, which means you can now track the actions that users who click on your ad take once they arrive at your website or landing page.
Conversion tracking has been a missing piece of the puzzle for many when using Facebook Ads unless they used external software or Google Analytics, so it is great to have an integrated solution up and running.
In this quick video, I show you how to get started:

Like and share this post below so more people can start using this great feature!