I know Facebook can sometimes seem like low down, dirty, money-grabbing scoundrels. They change things all the time and it seems like they want to make it tough for businesses to be seen, but this time I have to come to their defence. Even with the algorithm change in late September, you have never been...

Facebook have added some new features to their Ads Manager. As usual, they have built in as many ways to make more revenue, so be aware of a couple of the default settings that mean you will spend more. The new integrated News Feed Sponsored Story option can be a great way to get additional news feed...

Amy Porterfield recently asked me to show her members how I use Facebook Offers to drive sales for my clients. Since launching in April, Facebook Offers have moved from being free in Beta testing for limited Pages to now being widely available at a cost to Pages with more than 400 fans. They are an excellent...

Borrow from the following 5 success tactics to skyrocket your next Facebook Ad campaign: 1. Be Conversational If it suits your brand, use an engaging Facebook-style tone in your headline and copy.       2. Use A Stand Out Image Bright colours and bold graphics can stand out amongst the...

It’s now easier to create Facebook Ads from scratch with brand new Ads Creator released by Facebook yesterday. And although it’s much easier to create an ad, you need to know about the change that radically affects how much you pay, and I’ll tell you what it is in this quick video. Click...

Like it or not, your Facebook Page is now in Timeline format, and you’ve probably been feeling like a fish out of water since you changed over. Aside from getting across all the image dimensions to make your Page pop, you also have to be across how the changes affect your Ad performance. Ad Click...

Top Facebook Ad Tip #1 Raise your campaign budget to fool Facebook into giving you more impressions straight up. This way, your Facebook Ad has the best chance of being seen and clicked on, because the more clicks you get, especially within the first couple of hours, the cheaper they will be. As I...

Despite the removal of default landing tabs for visitors to your Facebook Page, you still have the option to send customers directly to your existing Custom Tab. Take a look at this quick video about Facebook Ad Messages, the newest way to highlight your Custom Tabs and Timeline Page Content. If you’re...

It’s great to build Likes with Facebook Ads as they can grow your fan base much faster than you can do alone. But how much are your Likes costing you, and how do you know if you’re paying too much? The amount you pay for a Like from Facebook Ads can vary, and is influenced by how effective...