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The Facebook FREE-Myth

Successfully launching a new store, product, service or event is no easy task. Getting the word out and connecting to the people most likely to buy your stuff takes a special kind of know-how and intuition, not to mention the smarts to figure out the right offer in the first place.

New business owners are most interested in using Facebook to launch and grow their ventures because it’s essentially free. Now there’s not many things in business or life for that matter that are free, but Facebook is one of them. Well, that is for the most part. You can choose the “free way” and never pay a cent to market your business on Facebook, but it is likely that you will have less than 5,000 fans and never reach the dizzying heights you could if you just invested… even a little bit helps.

A year ago, Facebook told us there were 42 million Facebook Pages, yep that’s right 42 million! So a year on, if the growth in my business is any indication, it would be much higher and the fact remains that many Pages stay largely dormant, just waiting to burst in to the newsfeeds of potential customers.

So, if you’re guilty of only thinking about a free Facebook marketing strategy, it’s time to step up and use paid advertising options. Here are my Top 3 Recommendations for launching your business on Facebook:

1. Invite Your Facebook Friends To Like Your Page

You need at least 100 Page Likes in order to use powerful features like Facebook Offers (think of Daily Deals for Facebook) which can be great for promoting opening specials and discounts. Just check the box at the bottom right of your Admin Panel, and it gives you the option to easily invite your friends to Like your Page and get your initial count up. Newcomers will also be more likely to click the Like button when they see that a few people have already done the same before them.

2.  Build A Community & Sales Flow On Facebook

Don’t just pay to collect Likes on your Facebook Page, make sure you are laying the foundation for a community of advocates for your brand that are happy to discuss, share and inadvertently promote for you. They will come to your page to experience you and what you are selling, and if you do it right you will hear their praise and positive feedback too.

Post on your Page daily and make sure you include questions, images, fun facts and sales messages on equal rotation. Be there to answer and Like replies, and make sure you respond to any Page messages you receive (make sure you turn on the Message feature on your Page – you’ll find it in Edit Page).

Many brands forget that their Facebook Page is as important as their website, so set it up to make it easy for visitors to BUY! Set up a Facebook App on your Page so that you can add web content to your Page and collect email addresses and registrations  to help people hear more from you and purchase.

3. Use New features Like Lookalike Audiences

So, of course the next logical step is to start paying for Facebook Ads, and Facebook Offers and Promoted Posts are a great idea once you hit 100 Likes, but you can get started right away if you already have built or have access to an email list of existing and potential customers. In the more advanced Power Editor, you can now upload the csv file of your customer lists and request that Facebook target users just like those you already have on your list with your Facebook Ads. This is a very powerful way to get your offer in front of a very targeted audience, especially if you don;t have many competitor pages to target because your brand is unique.


So, although there are some great ways to capitalise on the free elements of Facebook, you will fast-track your success when launching your business with these really cost-effective paid marketing methods. Once you invest upfront, you will reap the rewards.

If you need some help getting these strategies working for your business, my coaching sessions can make a difference. After just an hour, you will have the direction and steps you need to move forward and get real results. Click here to find out more.

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FACEBOOK OFFERS: Turn Likes Into Sales

Amy Porterfield recently asked me to show her members how I use Facebook Offers to drive sales for my clients. Since launching in April, Facebook Offers have moved from being free in Beta testing for limited Pages to now being widely available at a cost to Pages with more than 400 fans.

They are an excellent promotional vehicle to get targeted distribution for your sale, voucher, discount or webinar. Both online and offline businesses can benefit, so you should start planning them as part of your Facebook Marketing Plan.

Press play below to find out how to use them:

Have you used Facebook Offers yet? If so, how did they go? Let me know in the comments below, and it’s also the best place to ask me a question.

Facebook Facebook Offers Facebook Pages

NEW FEATURE ALERT: Facebook Offers

I’ve been so excited since Facebook announced the Offers feature had arrived for Pages. This feature allows you to post offers and discounts to your Facebook Page in the form of a coupon that can be claimed by Facebook users (whether they Like your Page or not).

Offering “Daily Deals” on your Facebook Page requires some strategy, but this is a fantastic opportunity for businesses with a physical location (you can only access this feature if your Page is also a Facebook Place – that means you need to be able to Check In at the address listed on the Page).

I have had some great success already using this feature on some of my Client’s Pages, with one offer driving over 1,000 Likes on it’s first day on a Page with just 4,000 Likes.

I have used this as a case study in my presentation for the upcoming Advanced Facebook Ads online conference.

My presentation is in good company, with the likes of Amy Porterfield and Jay Baer also sharing some great content on getting sharp with Facebook Ads. Although all the content will be featured in the conference, I wanted to show you my slides so that you can see what’s possible with Facebook Offers.

I created my presentation using SlideRocket so you’ll notice it has a cool autoplay feature, but you can also just arrow forward at your own pace:

If you want to get schooled in all things Facebook Ads, so that you are ready to manage your own ads or those for your clients, you need to see my online training here.

So, take action now and check if this feature has been activated on your Facebook Page. If it has, think about the best way to use it for your business. Examples include “Get A Free Coffee”, “Free Gift With Any Purchase $25 or More”, “35% Off Sale Stock” or “Free 20 Minute Treatment”.

Not only will you get noticed by your current fans, you have the opportunity to reach thousands more people that haven’t even heard of you yet by virtue of their viral nature. Good luck!

Also, if you need the official word on Facebook Offers, you can find it here.

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Facebook Offers Roll Out

The biggest single change to Facebook Pages is now here and I’m thrilled to show you the potential of Facebook Offers for your business in this video.

I’ll run through how to set one up on your Page and how to create an Ad to get even more mileage from it.

Now, don’t fret if you haven’t seen the Offers option on your Facebook Page yet, it may be because it is only available for certain Page classifications and it is getting progressively rolled out across key countries.

I seriously hope it comes your way soon, because it is a fantastic FREE marketing opportunity! Take advantage and let me know how you go.

I’d love to see some of the Offer you create on my Facebook Page. Post them here.