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blog Facebook Ad Images Facebook Ads Facebook Post Ads

New Facebook Right Hand Side Ads

If you’ve only been focused on Newsfeed Ads, it’s time to take another look at good ol’ Right Hand Side Ads.

Facebook have just changed the size of those traditional ads that display on the Right Hand Side of the Facebook Home Feed on Desktop computers.

These Facebook Ads generally have a lower Click Through Rate (CTR), but Facebook will show them more than Newsfeed Ads as there is way more display inventory.

The good news is, that as these new sized ads are being phased in, you get the opportunity to stand out even more as less advertisers are set up to take advantage of them.

There are a couple of key points you need to know in order to get your ads displaying even bigger on the Right Hand Side of Facebook, and that is that your Image Size now needs to be 254×133, but the same image you used to use for Newsfeed & Mobile Ads will be scaled to fit and your images must NOT contain more than 20% text, just as has always been applied to Newsfeed and Mobile ad images.

The other thing to remember is that so far, you cannot select a Call To Action Button to display on the new Right Hand Side format, but this may change.

Take a look at this video walkthrough I created which also shows the results of a few campaigns I have run already in the new format.

[youtube]http://youtu.be/mbuIrZUhjck[/youtube]

I’ll be showing more details on how you can take advantage of this and a couple of other Facebook Ad changes on my latest webinar. Want to join me (it’s FREE)? Just click here to register.

Categories
blog Facebook Ads Facebook Post Ads Uncategorized

Storybook Facebook Ads

It’s always a fine line creating a Facebook Newsfeed Ad that is both engaging and high-converting at the same time. and this really is the key to cutting through the noise on Facebook and getting people to take action on your offer.

Take a look at this technique I’ve been using that is consistently getting better results than ads with a stronger call to action and obvious link.

Press Play and apply it for your latest offer.

[youtube]http://youtu.be/DvjOno-p88c[/youtube]

Questions? Need my help to set up your Facebook campaigns? Reach out here so we can chat.

Categories
blog Campaign Management Facebook Comments Facebook Post Ads Facebook Promoted Posts

A SIMPLE WAY TO PROTECT YOURSELF FROM RUDE COMMENTS ON YOUR FACEBOOK PAGE

With A rise in the use of Promoted Posts and Page Post Ads, these Facebook promotional tools are showing up in the news feeds of Facebook users who may not yet know you, have not yet liked your Page, and have not exactly raised their hand to hear from you, and this can create some backlash.

A popular reaction to unsolicited posts in their newsfeed is for users to post a less than favorable comment on the post, which can compromise the initial intention of your post. Often these negative comments are harmless, but sometimes they can be downright offensive and are definitely not what you want associated with your Facebook Page. When marketing your Facebook Page, you need to remain vigilant and keep an eye out for these comments and remove them as soon as possible.

This may not always be an option, so there is a handy tool in Page Settings that you can use to limit profanity posting on your Page.

Firstly, head to the Admin Panel at the top of the Facebook Page you manage. Secondly, select Edit Page, and then scroll down to Moderation. There are a few options you can choose here to ensure that whenever someone posts on your page with any profanity, their post is immediately hidden as spam.

I suggest you add colourful words to the Moderation Blocklist panel. Have fun with this as you recall every word you were forbidden saying as a child! You may also get some ideas from some less than friendly posts you have already received. Then, just tick the strong option for the profanity blocklist to ensure you are safeguarded in future.

Moderation Blocklist Image

You may still receive some less than complimentary posts, but don’t forget you still have the option to Delete and Block these users directly from their posts. Just click on the top right of the posts and select either Hide their comment (where nobody but them will see their comment), or just delete and ban the user if it is a particularly nasty one.

It seems that the unreasonableness of these comments and the personal attacks is on the rise as users get more an more defensive of their newsfeeds. It would be great if they could remember that us advertisers are the reason they get to enjoy their newsfeeds free, but as you know, you can’t please everyone.

Targeted Page Post Ads are still a highly effective marketing opportunity on Facebook, and you shouldn’t abandon them just because of a few silly and unnecessary comments.  When done right they are just as targeted as regular Facebook Ads, yet they attract a way better rate of engagement, drive Page Likes and are generally much cheaper.

Miss my latest webinar? Discover how to get leads straight from your Facebook Posts with this cool new tool. Click to grab the replay.

Want to find out more about how to use Promoted Posts? Check out my free video series here.

Categories
Campaign Management Facebook Comments Facebook Post Ads Facebook Promoted Posts

A SIMPLE WAY TO PROTECT YOURSELF FROM RUDE COMMENTS ON YOUR FACEBOOK PAGE

With A rise in the use of Promoted Posts and Page Post Ads, these Facebook promotional tools are showing up in the news feeds of Facebook users who may not yet know you, have not yet liked your Page, and have not exactly raised their hand to hear from you, and this can create some backlash.

A popular reaction to unsolicited posts in their newsfeed is for users to post a less than favorable comment on the post, which can compromise the initial intention of your post. Often these negative comments are harmless, but sometimes they can be downright offensive and are definitely not what you want associated with your Facebook Page. When marketing your Facebook Page, you need to remain vigilant and keep an eye out for these comments and remove them as soon as possible.

This may not always be an option, so there is a handy tool in Page Settings that you can use to limit profanity posting on your Page.

Firstly, head to the Admin Panel at the top of the Facebook Page you manage. Secondly, select Edit Page, and then scroll down to Moderation. There are a few options you can choose here to ensure that whenever someone posts on your page with any profanity, their post is immediately hidden as spam.

I suggest you add colourful words to the Moderation Blocklist panel. Have fun with this as you recall every word you were forbidden saying as a child! You may also get some ideas from some less than friendly posts you have already received. Then, just tick the strong option for the profanity blocklist to ensure you are safeguarded in future.

Moderation Blocklist Image

You may still receive some less than complimentary posts, but don’t forget you still have the option to Delete and Block these users directly from their posts. Just click on the top right of the posts and select either Hide their comment (where nobody but them will see their comment), or just delete and ban the user if it is a particularly nasty one.

It seems that the unreasonableness of these comments and the personal attacks is on the rise as users get more an more defensive of their newsfeeds. It would be great if they could remember that us advertisers are the reason they get to enjoy their newsfeeds free, but as you know, you can’t please everyone.

Targeted Page Post Ads are still a highly effective marketing opportunity on Facebook, and you shouldn’t abandon them just because of a few silly and unnecessary comments.  When done right they are just as targeted as regular Facebook Ads, yet they attract a way better rate of engagement, drive Page Likes and are generally much cheaper.

If you missed my latest webinar on getting more leads from your Facebook Page Posts, cliek here to catch the replay.

Want to find out more about how to use Promoted Posts? Check out my free video series here.

Categories
Facebook Insights Facebook Pages Facebook Post Ads Uncategorized

Is Facebook Page Reach Really Declining?

With so much talk about Facebook changing their algorithm, and it becoming harder and harder to get your message into the newsfeeds of your fans, I thought I would do some investigating…

The discussion seems to have arisen since Facebook started to display below every post on your Page exactly how many people saw your post. This information was never highlighted previously, and really brings home how few people really see every post. It is worth noting that the highlighted number is ALL people who have seen the post including friends of fans, not just those who like your Page, so the actual number of real fans you are reaching is even lower than indicated.

As a Page Admin of numerous Pages I started my own detective work by checking Insights and drilling down in to the Page Reach section. The main metric I was analysing was Organic Reach, which is the number of people who have seen your Page, including those who have liked your Page and those who have not as this is the metric most likely to indicate an algorithm change.

I had to take in to account that there are several other influences on the reach of your Facebook Page Post, other than just the algorithm that Facebook uses to display it across the network. The 3 key influences on how many people see your Page Posts are:

1. How “Likeable” your content actually is.

The more engaging your posts are, the more they will be liked, commented and shared which increases just how many friends of your fans see your Page posts.

2. Whether you use an image, video or link in your post.

Posts that include more than just text get preference in newsfeeds as Facebook want their user’s newsfeeds to be more dynamic, as they know this increases interaction.

3. How connected your Fans are

The more friends your fans have, the more opportunity that when they interact with one of your posts more of their friends will see it. This is more likely if your Page targets a younger audience.

4. How often you post on your Page

The more frequently you post, the higher your reach will be as Facebook will serve up more of your posts to more of your fans when you get more regular interaction. This is the most important thing you can do to increase the Organic Reach of your Facebook Page.

On checking the sample of Page Insights to see if there was a common denominator, I also had to take into account the fact that some Pages were actively promoting their Pages using Facebook Ads and Promoted Posts, but this activity is separately definied in the graph above as the green line. It is still interesting to see if it influenced any of the trends in Organic Reach.

I did also look at the trend over the past few months, to establish the average organic reach of the Page.

So what were my findings?

Across 25 Facebook Pages, it seems that ALL the pages experienced a drop in organic reach in the first week of October for about a week, but most of the Pages recovered their reach in the past two weeks, and this was more noticeable over the past week.

It appears that Facebook did make a tweak to their algorithm that caused a drop in Organic Reach in late September/early October, and some of the Pages I checked seemed to have recovered from this drop, but others are still experiencing that decline in organic reach, but have offset it by using Promoted Posts or Facebook Ads.

It definitely seems that Facebook want users to know that paid promotion on Facebook is the best way to reach more people on your Facebook Page, and there’s nothing like a constant reminder with every post!

It makes sense that Facebook would make the shift to incentivise Paid Promotions, especially given their revenue drive since publicly listing. They are after all a business, and we need to get used to the impact of their monetization model. Facebook is a valuable way to get more clients and engage with your target audience, so like all things that deliver value there is usually a cost involved.

It’s interesting to note that of all the Pages I looked at, the ones that had been sampling Promoted Posts or using Facebook Ads showed major spikes in traffic across their Total Reach, and this definitely outweighed any drop from a suspected algorithm change.

Here is just one of the Pages that was using Promoted Posts, Page Post Ads and Regular Ads as part of their overall strategy. This was representative of what was happening on most Pages I looked at.

 

So, do me a favour and check your Page insights now and let me know in the comments below if you saw a drop in your Blue Line (Organic Reach) around the 5 October point too. To do this, go into your Page Insights and click on Reach at the top of your Insights and scroll down to the graph that looks like the one I posted above, don’t check the graph that shows on the Insights front page.

Can’t wait to see what else we can discover together!

What is Facebook’s response to all this? Check out the video below:

 

Categories
Ad Account blog Facebook Post Ads

Promoted Posts Driving Spam On Your Facebook Page?

With the upswing in the use of Promoted Posts on Facebook Pages, there is a problem I am seeing time and time again.

Facebook says that Promoted Posts “can be seen by anyone in the post’s audience. Promoting a post does not affect who can see it. Instead, it bumps the post higher in news feed so more of the people you shared it with are likely to notice it.”

The key here is to dive deeper in to their definition of the post’s audience.

Facebook gives you the option to either target people who like your page OR people who like their page and their friends. You can see these options below, but I want to make sure that you always select the first option.

Sure, the second option seems like it makes sense. Wouldn’t you want your post to be seen by people who are kind of like your current fans? Well, this is true when you are selective with your targeting, as you can be when using the Friends of Fans targeting option in Ads Manager. But it is not true in the case of Promoted Posts, as the targeting capabilities are slim, and Facebook generally starts serving your Post up in the newsfeeds of users in farflung countries in Asia and Africa that would be way cheaper to target using ads.

The other side effect of showing these ads in such an untargeted way is that it attracts spammy comments on your Page, and who wants that?

Facebook released Promoted Posts to try and monetize more of their audience, especially those who find Facebook Ads too confusing or would never try them. It seems to be working as I hear more and more people using them with varying degrees of success.

The advantages of Promoted Posts are that your message shows up in the newsfeed of your audience (including Mobiles), they are pretty simple to activate and are fairly cheap too. I suggest you test them with an engaging post that includes a link to your content, service or product and see if they work for you. You can do this with as little as $10, depending on the size of your Facebook Page.

At the end of the day, it is all about targeting on Facebook. Whether you use Facebook Ads or Promoted Posts, you must pay attention to who you most want to hear your message. Targeting keeps your costs down while driving the most value in your communication.

Have you used Promoted Posts yet? How did they turn out for you? Let me know in the comments below.

Categories
Facebook Ads Facebook Pages Facebook Post Ads

NEW VIDEO: How To Set Up A Facebook Page Post Ad

If you haven’t already, you should definitely try out some Facebook Page Post Ads. In this video, I show you exactly how to set one up.


Have you tried using these yet? For extra punch, try a video in the post!

Categories
Ad Account Ad Targeting Campaign Management Facebook Facebook Ads Creator Facebook Pages Facebook Post Ads

How To Use The NEW Facebook Ads Creator

Yes, Facebook has been at it again and although I only just updated you with changes to the Ads Manager last month, they’ve gone and tweaked it again.

In this video I teach you what all the elements are and demonstrate how you could use them for your business.

Click on the video to discover all the new features:

 

I’ve tried the Page Post ads and they have been working quite well. What about you? What’s been working for you in the world of Facebook marketing this month? In the comments below, let me know.

Categories
Ad Account Custom Landing Tabs Facebook Facebook Post Ads

The Fuss-Free Facebook Ad Even A Kid Could Use

Are you ready to try out the kind of Facebook Ad that can start getting you Likes and traffic at the push of a couple of buttons?

You need to try out a Page Post Advert.

This relatively new type of Facebook ad uses your Facebook Page posts instead of specific ad creative, and is perfect if you are yet to install a Custom Landing Tab or other landing page.

It amplifies your postst as well as drives up your Page Likes.

You can also add a link to your website or sales page to drive email sign-ups too.

The advantages are:

  • It’s cheaper
  • You don’t need to think about creative
  • Links can be included in your post to drive traffic back to your website
  • The Ad highlights interactions the post has already received via Likes, Comments and Shares
  • Seems to be shown more than other types of Ads as Facebook believes these fit in more with the context of the network

Discover how to set one up in this short video:

The key to success with this type of Facebook Ad is to keep the content relevant and engaging, and you’ll see more Likes as well as  good Click Through Rates which mean low Cost Per Click – and we always love that!

Let me know if you’ve tried these out and if you’ve had success in the comments below. If you’re stuck or have a question, pop along to my Facebook Page where I answer questions and dish out free Facebook Ad advice.

PS I’m hosting a FREE webinar this week showing you how to build a list of ideal clients fast using Facebook Ads. You won’t want to miss it, so stay tuned as I will be sending you an email with all the details!

 

 

Categories
Ad Targeting Facebook Facebook Ads Facebook Pages Facebook Post Ads Sponsored Stories

Target Friends Of Your Fans With Sponsored Stories

There’s no stronger influence on what you buy than what your friends buy.

Think about it. When you bought your last car did you think about the cars your friends have, or did you pick your car because your friends don’t have it? Either way, I’m sure it influenced your purchase in some way. Like it or not, we are more easily influenced by our friends than by advertising.

That’s where the beauty of Facebook comes in to play. They have merged the two, and you now have the chance to take advantage of what is commonly called “social endorsement” when you advertise on Facebook. These are known as Sponsored Stories.

Sponsored Stories appear more like a Facebook update than an ad, following the “friendly update” style of post rather than a straight-out ad. They show Facebook Users when their friends Like someone, a brand, a product or service or a Post from a Facebook Page.

What does this mean for you? It means you now have the chance to leverage the friends of the Fans you already have on your Page, and you can tap into the “me too” cycle of buyer behaviour. Because we tend to trust our friend’s recommendations way more than we trust that of advertisers, Sponsored Stories generate more trust and can illicit a greater response than other types of Facebook advertising.

You can only use Sponsored Stories when:

– You are sending traffic to your Facebook Page

– You have a succinct Facebook Page Title or use your name

They work best if:

– You have at least 500 Fans on Your Facebook Page

– You still use specific targeting to get replicas of your current fans as much as possible (you don’t want to waste your time targeting their parents if they’re not your market)

– You have a custom landing tab set up on your page to capture leads as well as Likes (check out Lujure for this). You can also use Page Post Like Sponsored Stories (that’s a mouthful).

What do they look like?

Here’s an example of two types of Sponsored Stories, the original style is on the left which promotes your Friend’s name in the Ad, and the other Page Post Like promotes how many people liked or commented on your post:

What are the benefits?

– They can often be cheaper than other types of Facebook Ads, particularly if you get the targeting right.

– You don’t have to come up with any snazzy copy!

So, if your Page already has more than 500 fans, why not try out Sponsored Stories as a Like and List Building strategy? Let me know if you have any success by leaving me a comment on my Facebook Page.

For my lovely American friends, wishing you a wonderful Thanksgiving on Thursday. Enjoy your Turkey 🙂