Category: Facebook Promoted Posts

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blog Campaign Management Facebook Comments Facebook Post Ads Facebook Promoted Posts

A SIMPLE WAY TO PROTECT YOURSELF FROM RUDE COMMENTS ON YOUR FACEBOOK PAGE

With A rise in the use of Promoted Posts and Page Post Ads, these Facebook promotional tools are showing up in the news feeds of Facebook users who may not yet know you, have not yet liked your Page, and have not exactly raised their hand to hear from you, and this can create some backlash.

A popular reaction to unsolicited posts in their newsfeed is for users to post a less than favorable comment on the post, which can compromise the initial intention of your post. Often these negative comments are harmless, but sometimes they can be downright offensive and are definitely not what you want associated with your Facebook Page. When marketing your Facebook Page, you need to remain vigilant and keep an eye out for these comments and remove them as soon as possible.

This may not always be an option, so there is a handy tool in Page Settings that you can use to limit profanity posting on your Page.

Firstly, head to the Admin Panel at the top of the Facebook Page you manage. Secondly, select Edit Page, and then scroll down to Moderation. There are a few options you can choose here to ensure that whenever someone posts on your page with any profanity, their post is immediately hidden as spam.

I suggest you add colourful words to the Moderation Blocklist panel. Have fun with this as you recall every word you were forbidden saying as a child! You may also get some ideas from some less than friendly posts you have already received. Then, just tick the strong option for the profanity blocklist to ensure you are safeguarded in future.

Moderation Blocklist Image

You may still receive some less than complimentary posts, but don’t forget you still have the option to Delete and Block these users directly from their posts. Just click on the top right of the posts and select either Hide their comment (where nobody but them will see their comment), or just delete and ban the user if it is a particularly nasty one.

It seems that the unreasonableness of these comments and the personal attacks is on the rise as users get more an more defensive of their newsfeeds. It would be great if they could remember that us advertisers are the reason they get to enjoy their newsfeeds free, but as you know, you can’t please everyone.

Targeted Page Post Ads are still a highly effective marketing opportunity on Facebook, and you shouldn’t abandon them just because of a few silly and unnecessary comments.  When done right they are just as targeted as regular Facebook Ads, yet they attract a way better rate of engagement, drive Page Likes and are generally much cheaper.

Miss my latest webinar? Discover how to get leads straight from your Facebook Posts with this cool new tool. Click to grab the replay.

Want to find out more about how to use Promoted Posts? Check out my free video series here.

Categories
Campaign Management Facebook Comments Facebook Post Ads Facebook Promoted Posts

A SIMPLE WAY TO PROTECT YOURSELF FROM RUDE COMMENTS ON YOUR FACEBOOK PAGE

With A rise in the use of Promoted Posts and Page Post Ads, these Facebook promotional tools are showing up in the news feeds of Facebook users who may not yet know you, have not yet liked your Page, and have not exactly raised their hand to hear from you, and this can create some backlash.

A popular reaction to unsolicited posts in their newsfeed is for users to post a less than favorable comment on the post, which can compromise the initial intention of your post. Often these negative comments are harmless, but sometimes they can be downright offensive and are definitely not what you want associated with your Facebook Page. When marketing your Facebook Page, you need to remain vigilant and keep an eye out for these comments and remove them as soon as possible.

This may not always be an option, so there is a handy tool in Page Settings that you can use to limit profanity posting on your Page.

Firstly, head to the Admin Panel at the top of the Facebook Page you manage. Secondly, select Edit Page, and then scroll down to Moderation. There are a few options you can choose here to ensure that whenever someone posts on your page with any profanity, their post is immediately hidden as spam.

I suggest you add colourful words to the Moderation Blocklist panel. Have fun with this as you recall every word you were forbidden saying as a child! You may also get some ideas from some less than friendly posts you have already received. Then, just tick the strong option for the profanity blocklist to ensure you are safeguarded in future.

Moderation Blocklist Image

You may still receive some less than complimentary posts, but don’t forget you still have the option to Delete and Block these users directly from their posts. Just click on the top right of the posts and select either Hide their comment (where nobody but them will see their comment), or just delete and ban the user if it is a particularly nasty one.

It seems that the unreasonableness of these comments and the personal attacks is on the rise as users get more an more defensive of their newsfeeds. It would be great if they could remember that us advertisers are the reason they get to enjoy their newsfeeds free, but as you know, you can’t please everyone.

Targeted Page Post Ads are still a highly effective marketing opportunity on Facebook, and you shouldn’t abandon them just because of a few silly and unnecessary comments.  When done right they are just as targeted as regular Facebook Ads, yet they attract a way better rate of engagement, drive Page Likes and are generally much cheaper.

If you missed my latest webinar on getting more leads from your Facebook Page Posts, cliek here to catch the replay.

Want to find out more about how to use Promoted Posts? Check out my free video series here.

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blog Custom Landing Tabs Facebook Custom Audiences Facebook Lookalike Audiences Facebook Offers Facebook Promoted Posts

The Facebook FREE-Myth

Successfully launching a new store, product, service or event is no easy task. Getting the word out and connecting to the people most likely to buy your stuff takes a special kind of know-how and intuition, not to mention the smarts to figure out the right offer in the first place.

New business owners are most interested in using Facebook to launch and grow their ventures because it’s essentially free. Now there’s not many things in business or life for that matter that are free, but Facebook is one of them. Well, that is for the most part. You can choose the “free way” and never pay a cent to market your business on Facebook, but it is likely that you will have less than 5,000 fans and never reach the dizzying heights you could if you just invested… even a little bit helps.

A year ago, Facebook told us there were 42 million Facebook Pages, yep that’s right 42 million! So a year on, if the growth in my business is any indication, it would be much higher and the fact remains that many Pages stay largely dormant, just waiting to burst in to the newsfeeds of potential customers.

So, if you’re guilty of only thinking about a free Facebook marketing strategy, it’s time to step up and use paid advertising options. Here are my Top 3 Recommendations for launching your business on Facebook:

1. Invite Your Facebook Friends To Like Your Page

You need at least 100 Page Likes in order to use powerful features like Facebook Offers (think of Daily Deals for Facebook) which can be great for promoting opening specials and discounts. Just check the box at the bottom right of your Admin Panel, and it gives you the option to easily invite your friends to Like your Page and get your initial count up. Newcomers will also be more likely to click the Like button when they see that a few people have already done the same before them.

2.  Build A Community & Sales Flow On Facebook

Don’t just pay to collect Likes on your Facebook Page, make sure you are laying the foundation for a community of advocates for your brand that are happy to discuss, share and inadvertently promote for you. They will come to your page to experience you and what you are selling, and if you do it right you will hear their praise and positive feedback too.

Post on your Page daily and make sure you include questions, images, fun facts and sales messages on equal rotation. Be there to answer and Like replies, and make sure you respond to any Page messages you receive (make sure you turn on the Message feature on your Page – you’ll find it in Edit Page).

Many brands forget that their Facebook Page is as important as their website, so set it up to make it easy for visitors to BUY! Set up a Facebook App on your Page so that you can add web content to your Page and collect email addresses and registrations  to help people hear more from you and purchase.

3. Use New features Like Lookalike Audiences

So, of course the next logical step is to start paying for Facebook Ads, and Facebook Offers and Promoted Posts are a great idea once you hit 100 Likes, but you can get started right away if you already have built or have access to an email list of existing and potential customers. In the more advanced Power Editor, you can now upload the csv file of your customer lists and request that Facebook target users just like those you already have on your list with your Facebook Ads. This is a very powerful way to get your offer in front of a very targeted audience, especially if you don;t have many competitor pages to target because your brand is unique.

 

So, although there are some great ways to capitalise on the free elements of Facebook, you will fast-track your success when launching your business with these really cost-effective paid marketing methods. Once you invest upfront, you will reap the rewards.

If you need some help getting these strategies working for your business, my coaching sessions can make a difference. After just an hour, you will have the direction and steps you need to move forward and get real results. Click here to find out more.

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blog Facebook Promoted Posts Uncategorized

The Power Of Facebook Promoted Posts

With a desire to get more users paying to reach their customers, Facebook created Promoted Posts last year as an “easy button” advertising solution to overcome the complex nature of their Ads Manager.

Promoted Posts are available on most Personal Pages and Business Pages with over 100 Likes. They are designed to allow you to overcome the limiting nature of Facebook’s newsfeed, which means your Page posts don’t reach all your fans , so Promoted Posts allow you to pay to reach more of them and show up in their newsfeed.

Promoted Posts show up in your Fans and Friends newsfeeds and are tagged as Sponsored, and display like this:

Here are 4 Tips to make the most out of Promoted Posts and get your message out their to all your Facebook Fans:

1. Maximize Your Popular Posts
If you have a post on your Page that is getting more engagement (more Likes, Comments and Shares) than usual, you should use the Promote feature. The post has to have been posted within the past 6 hours, but all you need to do is click on the Promote feature at the bottom right of the post feature.

2. Use The Targeting Feature To Get More Focus
Add targeting to your Page posts so only the most relevant people will see them in their news feeds. Before you publish your post just click the Compass/Target symbol at the bottom left next to the Location symbol as shown here:

Then Click Add Targeting and choose one or more filters:
• Gender
• Relationship Status
• Education
• Interested In
• Age
• Location
• Language

Once each of these options are clicked, you can select options on the right as you can see in the image below:

The targeting symbol often only appears once you click on the Promote button, and some Pages have reported that they are unable to access this feature at all, but if you have the Promote feature, the targeting feature should show up once you start composing your post.

3. Select Likers Only
Promoted Posts are distributed on an optimized CPM basis according to the lifetime (not daily) budget. This means they are often served to less desirable countries with lower cost impressions and this means some wasted impressions to far flung countries outside of your market. Although Facebook have said this has been addressed late last year, you should only select those that have already Liked your Page.

4. Monitor Performance
On your Business Page, shortly after promoting a Page post, you’ll be able to see its performance at the bottom of the post in the links to the left of the Promote button.

To see more information about the total percentage of people who like your Page and saw your post organically, as well as the total percentage of people who like your Page that you reached through the promotion, hover over or click on the x% link as shown below:

Promoted Posts are a great way to ensure key posts are seen by all your Facebook Fans. After doing the work to build your Page, you may as well make sure that you get in front of those prospects at every opportunity. Even though you have to pay to do this, compared to traditional alternatives it is a relatively small investment. If you want to get your posts out to friends of fans and others who are yet to Like your Page, try Page Post Ads instead that can be created in your Ads Manager (you can learn how to create one in my quick video at http://youtu.be/qihOkwGJhxw).

For more video training on how to use Promoted Posts, watch my video at http://vimeo.com/53311174, and make sure you Like My Facebook Page to keep up to date with my Facebook Marketing tips.