Over the past couple of weeks I have been lucky enough to discuss Facebook marketing with many Entrepreneurs at both Marie Forleo’s RHH Live and Ali Brown’s Shine events in the US. Answers to the top 2 questions I got asked were worthy of a posting here, in the hope that it may help you out...

Facebook’s new Ad types can attract more Likes for your Page and boost your engagement levels, particularly following the recent changes that have had some impact on post views and interactions. My new video below shows you exactly how to use the new types of Facebook Ads to promote your Events...

One the many benefits of Facebook Ads are that they are cheaper than other forms of paid advertising, especially Press, Radio and TV. You can build an audience for your brand on the world’s most active and engaged social networks in a month for less than the cost of one Press Ad. Because Facebook...

Apologies to the more advanced of you out there, but this week I am helping out the Newbies with a quick guide to what they need to know to get started. Please feel free to share this (press a button on the left or forward) with anyone you feel may want an introduction to the benefits of Facebook Ads. If...

Newbie or not, you are going to need to test new ads regularly to find the sweet spot where you get lots of cheap, targeted clicks. Ideally, you would want to set up at least 5 versions of your ad. It depends on your appetite for confusion, because you can certainly load up a whole lot more than this,...

Hi there, I hope you’re enjoying your long weekend if you live in the US, or you had a great Father’s Day weekend if you live in Australia. I get a few questions about creating Custom Landing Tabs to Facebook Pages, so I thought I would upload a video on how to do this. Custom Tabs really...

Beware the path that leads you to wasting a ton of money on Facebook Ads. Facebook is a bit like a casino when it comes to their advertising platform. The odds are in favour of the “House”. This means that in order to get better value for your advertising dollar, you must keep to your strategy...

I’m sure you know by now from my previous posts and Facebook Page that I believe strongly in keeping your Facebook Ad traffic on Facebook. In fact, I’m fanatical about it! It not only gives you more opportunity to engage with your customers, but it also has some other great bonuses. When...

One of the most common questions I get asked about Facebook Ads is whether to bid CPC or CPM. When you select CPC (Cost Per Click) you are selecting to pay Facebook every time a user clicks on your ad, when you select CPM (Cost Per Thousand Impressions) you pay Facebook every time your ad gets displayed...

Your introduction to the world of Facebook Ads will be with Facebook’s “Approval Gatekeepers”. Their job is to uphold the Advertising Guidelines, but for a social network based on relationships they are notoriously bad at communicating and forging any kind of relationship with their...