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James Schramko Podcast

James Schramko is one of my mentors and a highly respected online marketer. He is such an awesome guy, and I was lucky enough to be featured as a guest on his successful podcast sharing my insights into getting the most of  your Facebook marketing.

Listen to the recording here.
You’ll discover how I upgraded James’ Page to improve his Facebook Marketing efforts and drive opt ins. You can  see the Custom Tab we created for him on his Facebook Page. This is a great example of providing great value for your existing and potential fans all while building your list with Facebook Ads.
If your Facebook Page needs an upgrade, we will create a fully branded solution and email capture tab for your page that grows your list and your likes all while improving your Facebook Ad Conversions. If you want to know more, take a look here.

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Custom Landing Tabs Facebook Facebook Pages Timeline For Pages

Adding A Custom App To Your Facebook Page


Using Custom Apps to pull a webpage into your Facebook Page is one of the easiest ways to create landing pages for your ads.

In this new video, I show you how to do it for FREE!

Click to watch and make sure you leave a link to your own Custom App below. I’d love to see what you’ve been creating!

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Campaign Management Custom Landing Tabs Facebook Facebook Ad Testing Facebook Ads Facebook Pages Timeline For Pages

Keeping One Step Ahead Of Timeline – What You Need To Know

Like it or not, your Facebook Page is now in Timeline format, and you’ve probably been feeling like a fish out of water since you changed over.

Aside from getting across all the image dimensions to make your Page pop, you also have to be across how the changes affect your Ad performance.

Ad Click Through Rates and Facebook Landing Page conversions have been affected, and I wanted to highlight some of these impacts so you can maximise your ad spend and avoid any pitfalls.

Image Is More Important Than Ever

Facebook Ads now have to compete with bigger images and more of them on the new visually-rich Timeline format. That means that image selection is even more critical to the success of your Ads.

Select images that stand out on the grey blue background as well as the white background, and think about using brighter images with more emotion and expression. Logos and images that feature text are performing better as these contrast with the new format.

Check out a couple of examples below:

 

 

Engagement Rates Have Gone Down

It seems that over the past couple of weeks engagement rates are down slightly, based on my testing. This could be due to user distraction with the newness of the format (we saw this with the last major change to Facebook Pages), but I think the Like button gets a little lost amongst the new App Covers and Images sitting under the Timeline cover image.

Think about adding some text to your new App Images to prompt the Like. Photo Guidelines do not permit asking for the Like on your Timeline Cover, so see how creatively you can use one of the four boxes below the cover to attract Likes and Leads.

If you’re sending traffic directly to a Custom App/Tab with your ads, then you still need to add a strong call to action to prompt the Like, or think about a reveal tab if increasing Likes are your primary campaign objective.

Sending Ads To Timeline

Although my recommendation has always been to avoid sending Facebook Ads to the old Facebook Wall, the new dynamic Timeline is a different proposition.

Sending your ads to your new Timeline Page is a more appealing option with the addition of Facebook Apps & Views and Pinned Posts. These options allow you to highlight sign-up pages, events, promotions and other website links directly from Timeline.

My testing so far has shown this to be more successful than what sending ads to a Wall used to be, but users seem to be overwhelmed with options on the new Timeline or they’re still just getting used to it to really see this as a major success strategy. This may change as everyone gets used to the “lay of the land”.

As always, you need to test your products and services to see how the changes affect your campaign results.

Want to look over my shoulder and see how I create winning Facebook Ad strategies? I’ll help take your Facebook marketing up a notch or two, and give you my no-nonsense optimization strategies for your current campaigns.

Click here to get on board!

 

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Ad Account Custom Landing Tabs Facebook Facebook Ads Facebook Pages Timeline For Pages

New Facebook Ad Messages Land More Customers On Your Page

Despite the removal of default landing tabs for visitors to your Facebook Page, you still have the option to send customers directly to your existing Custom Tab.

Take a look at this quick video about Facebook Ad Messages, the newest way to highlight your Custom Tabs and Timeline Page Content.

If you’re ready to make the most of the latest Facebook Changes, I will show you exactly how to transition and optimize your Page and Ads on a free webinar THIS Tuesday March 20 at 7pm (US EST).

Nathan Latka from Lujure.com will also be joining me to show off some easy ways to create your new Timeline Page and get noticed by your customers, so don’t miss out on the fun. Given I’m working with the webinar technology, I can’t guarantee a replay so it’s best to make it LIVE>

Click here to register now:
http://fbadqueen.com/changeswebinar

PS. Spaces are filling fast for my next round of hands-on Facebook Ads training, check it out here if you want to learn all you need to know about Facebook Ads!

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Custom Landing Tabs Facebook Facebook Pages Timeline For Pages

How Are You Going With All The Facebook Changes?

I know it can seem like so much to take in when Facebook makes a big change, like they did on February 29!

I have been in the US this past week for Yanik Silver’s Underground Online Seminar in Washington DC, as well as a session with Fabienne Frederickson in NYC, so I have had plenty of opportunity to see what people think of the new changes. Overwhelmingly, it seems most people are positive and I am too.

Some quick tips you need to know right now are:

  • You have until March 31 to upgrade your Facebook Page to the new Timeline for Pages format
  • You can also update your Page now to Timeline and in order to make the most of it, you should upload a new Cover Photo Image (this is 851w x 315h) and ideally it will feature an image that represents your brand
  • Your smaller Profile Picture is 180×180 and should feature a logo or your website address
  • Your Custom Tab still displays, but you cannot direct new Likers to them anymore. Everyone will access your Tab either direct from your Timeline (it is in a feature box below the Cover Photo), or direct from Ads. Make sure you add a new image to your App so this displays on your Timeline. This can be done by clicking on the App in Edit Page and uploading an image 111w x 74h – add a great call to action too as this is great exposure
  • You can Pin Page Posts to the top of your Timeline for a maximum of 7 days (just click on the pencil icon on the top right and select Pin to Page to highlight a post with a link to your Custom Tab or an opt-in page on your website)

There are plenty more ways to take advantage of the new changes, especially using Facebook Ads. Stay tuned because I will be sending out details of a webinar I will be hosting next week that will run through all the changes in detail and how you can make the most of them!

In the meantime, if you missed joining my Facebook Ads Group Coaching program in February, the good news is it is on again in March. Just click here to find out more and register. I had some great feedback from the first group, and I just know you can get some great results with your Facebook Ad campaigns too.

Got questions? Let me know what’s got you stuck here.

My New Timeline Cover Image