The Perfect Facebook Ad Prototype

Element 1:

Create a Page Post with the purpose of promoting your website, sales page or landing page that is less than 90 characters.

Element 2:

Include a question or engaging statement.

Element 3:

Add a high-impact image of 404×404 that is relevant to your offer, brand and the content of the post.

Element 4:

Include a link to your website, sales page or landing page that can be either on or off Facebook.

Next Steps

Head to facebook.com/ads and set up your Ads Manager where you can create your Page Post Ad.

Press Create an Ad

Enter Your Facebook Page

Select A Post About This Page and then select the actual post from the drop-down menu.

Add your targeting and bidding information and submit the ad for approval.

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