The Perfect Facebook Ad Prototype

Element 1:

Create a Page Post with the purpose of promoting your website, sales page or landing page that is less than 90 characters.

Element 2:

Include a question or engaging statement.

Element 3:

Add a high-impact image of 404×404 that is relevant to your offer, brand and the content of the post.

Element 4:

Include a link to your website, sales page or landing page that can be either on or off Facebook.

Next Steps

Head to and set up your Ads Manager where you can create your Page Post Ad.

Press Create an Ad

Enter Your Facebook Page

Select A Post About This Page and then select the actual post from the drop-down menu.

Add your targeting and bidding information and submit the ad for approval.

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