Facebook Ads: Avoid Paying Too Much With Default Settings

Facebook have added some new features to their Ads Manager. As usual, they have built in as many ways to make more revenue, so be aware of a couple of the default settings that mean you will spend more.

The new integrated News Feed Sponsored Story option can be a great way to get additional news feed coverage, especially in mobile feeds, but it doubles your ad spend, so just factor that in and closely test performance.

Check out my latest video below for the scoop on what you need to look out for:

Facebook Ads Manager October 12 Update from Victoria Gibson on Vimeo.

Have you tried using the new Sponsored Story Newsfeed option, yet? Let me know in the comments below.