It’s now easier to create Facebook Ads from scratch with brand new Ads Creator released by Facebook yesterday. And although it’s much easier to create an ad, you need to know about the change that radically affects how much you pay, and I’ll tell you what it is in this quick video.
Click below to find out why you need to be careful which option you choose to avoid paying too much:
You can’t choose CPM (Cost Per Impression/Display) for your Facebook Ads if you’re sending your clicks off Facebook.
This isn’t a major issue in my opinion, as I always recommend bidding CPC (Cost Per Click) anyway. But make sure you pick the right objective so you don’t inadvertently select CPM for your Ads to Facebook objects.
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