Top Facebook Ad Tip #1
Raise your campaign budget to fool Facebook into giving you more impressions straight up. This way, your Facebook Ad has the best chance of being seen and clicked on, because the more clicks you get, especially within the first couple of hours, the cheaper they will be.
As I have said before, Facebook rewards popular ads with cheaper clicks.
I see many people with Ad Budgets of $10 or $20 a day, but that WILL NOT get you the best results. Facebook is worried that it will overspend your budget, so it just doesn’t give you any impressions (in other words, it holds back on showing your Ads!), and that means you have less chance of getting a higher Click Through Rate.
My testing has also proved that when you nominate a higher Campaign Budget, Facebook approves your ad faster. Not all the time, but often.
So, start nominating Campaign Budgets of at least $50 a day, but preferably you should be selecting an amount of at least $200 a day. Remember you can just run the ad for a couple of hours up to your “real” budget, without spending the entire amount you have nominated. You can also just run the ad for a day to test it.
Once the ad starts getting a good Click Through Rate you can then start pulling down your daily budget, if necessary.
You will get better results this way.
WARNING: Keep an eye on your spend once the ad starts as you may have to make the daily budget higher than a level that you’re comfortable with. You will not have to spend the daily budget you nominate, as long as you monitor the ad and make sure you stay within your “real” budget.
DID YOU KNOW?
You’ve got less than a week before your Facebook Page flips over to the new Timeline format THIS FRIDAY!
This new format will radically change the way you market your business on Facebook, and I want to make sure you have all you need to make the most of the change.
Rosh Khan is a super smart Facebook Marketing Genius who has created the ultimate guide to setting up your new Facebook Page Timeline. It contains everything you need to get up and running by D-Day, March 30.
Rosh creates some of the best strategies for companies like Starbucks, Ford and Clickbank and he’s going to share them with you. Not only that, he is a great guy who knows SO much about Facebook marketing and is committed to creating great value for you.
Take a look at his Timeline guide by clicking here.
What’s holding you back on Facebook right now? Let me know at firstname.lastname@example.org, I’d love to hear from you!