An effective landing page is critical to the success of your Facebook Ads campaign, but it’s really hard to know what to include to get great results and achieve your campaign goals.
There is one consistent element you should include on your Facebook Ad Landing Pages and I have demonstrated it across these three examples. Can you guess what it is?
I know you don’t have to be Einstein to figure it out, but you simply MUST give your visitors a compelling reason to connect with you!
Whether it is a free report, a video series, a giveaway or the chance to win something great, you must provide FREE value to kick off a promising new relationship with your prospects. This will set you and your prospect up for a positive and engaging relationship that will lead to more sales in the long run.
By offering something of value first, rather than trying to sell straight away, you will be in keeping with the spirit of Facebook which is all about staying connected rather than making a “hit and run” sale. By building on this connection you lay the foundation for more sales in the long run and this is the where the value is in Facebook Ad campaigns.
If Likes are your objective, then make sure you ask for the Like or have a “Like Gate” where visitors must first Like your Page before they get access to your free offer. It is always better to keep your landing page on Facebook as your Ads will generally be cheaper and you have the chance to get the Like too.
Landing Pages coupled with great targeting are the keys to Facebook Ad success, so if you want a cheap and easy resource for creating fuss-free Facebook Landing Pages? Take a look at http://www.fbadqueen.com/lujure and grab your free Facebook tab, you won’t look back!
What do you think makes a Landing Page successful? Let me know in the comments below.