I know Facebook can sometimes seem like low down, dirty, money-grabbing scoundrels. They change things all the time and it seems like they want to make it tough for businesses to be seen, but this time I have to come to their defence.
Even with the algorithm change in late September, you have never been able to reach all your Fan’s news feeds for free. It just has never been possible. In order to make sure they saw your messages, you have always needed to use Ads targeting your fans to get in front of 100%, and even then they would have to log on to see your ad.
Facebook is not an email marketing service. You get to show up in more of your Fans news feeds the more your fans like, interact with and share your content. This means it’s up to YOU not Facebook to get your stuff seen by more people.
Now before you go telling me how you don’t think it’s fair to pay, then there are options where you can increase your visibility for free. Just post more engaging and valuable content more often. Your audience will respond and Facebook will reward you by increasing the visibility of your posts.
If you get zero Likes, Comments or Shares on a post it means that your audience isn’t digging your content, you’re posting at the wrong time of the day or you’re not posting often enough, or users are hiding your posts from their feed. Make this mistake a few times, and Facebook will pull down your visibility, probably because your posts suck. So, post stuff that doesn’t suck to get seen more for free (by the way, I don’t know many other platforms that give you such a great FREE opportunity with access to 1 billion users globally, but go ahead and be mad with them if you want!).
If you want to increase the eyeballs on your content, grow your existing fan base and actually market your business, then I recommend using Facebook Advertising. I know, how dare I suggest that you pay to market your business! Nobody pays to market their business right? Wrong.
Investing in your marketing once you have a product or service to sell is not only smart, but essential. You wouldn’t open up a brand new store and just hope people come past, even if it is in a great location. You would advertise and promote it with a combination of free and paid advertising and publicity solutions. That is all Facebook is asking you to do too.
Rather than clutter users news feeds with boring posts from long-forgotten brands they have likes, Facebook is demanding that you stay relevant if you want the benefits of organic reach. But your overall impact on Facebook will be so much greater when you invest in some simple Facebook Page Marketing that includes Facebook Ads.
Want to know more about how to use Facebook Ads for as little as $10 a day to bring in more targeted leads and sales for your business? Check out my free video series at: http://marveo.wpengine.com/socialmediastruggle.