Facebook recently announced the option to add Custom Audiences to your targeting for Facebook Ads. So what does that mean? It means you can upload a customer email or mobile phone list and target those users using Facebook Ads.
So why would you want to do this? Well firstly, you may have a way bigger email list than Facebook following, and with declining open rates this is a great opportunity to get more awareness of your products and services amongst your tribe. Those who already know you are a much warmer prospect than the brand new traffic that is acquired on Facebook, so they are more likely to drive up your Click Through Rates and buy your stuff.
Maybe you could also get access to a JV partner’s list in order for you to run ads to them and acquire them as your own customers. It’s way less intrusive than getting a JV to email your offer directly.
Even better news is that Facebook is rolling out testing of Lookalike audiences, and this will mean that once you upload a Custom Audience into your Facebook Power Editor, you can then select an option that will target people like those on your list. How cool is that? The possibilities with this feature are mindblowing. Stay tuned, as I bring you results of my testing in future blogs.
If you more specific detail on using the Custom Audiences feature, head over to my Guest Blog Post on Social Fresh.
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