Newbie or not, you are going to need to test new ads regularly to find the sweet spot where you get lots of cheap, targeted clicks.
Ideally, you would want to set up at least 5 versions of your ad. It depends on your appetite for confusion, because you can certainly load up a whole lot more than this, but I think clean and simple is best initially until you get a lot more comfortable. Less ads also means less money spent testing.
Examples of what you can test for include Images, Headlines, Call To Action, Sex, Age and Likes and Interests. The other important test could be sending them to either your Facebook Page or Website.
To minimise the amount of ads you need to set up, you should be really clear from the outset on your key elements to avoid wasting money. The following are my 6 must-haves:
1. Clear, relevant and eye-catching image sized at 110 pixels wide by 80 pixels high.
2. Well crafted Call To Action – “Click here for our free video training”, “Get all the latest insider updates when you Like our Page” are examples of a clear call to action.
3. Have at least 5,000 targeted users, and no more than 120,000. I like to use this as a yardstick for my ads, just to ensure I’m not trying to be all things to all people, but it really is dependent on the product or service you are promoting.
4. Do not enter a campaign budget of more than $30 for each ad. It’s got to be enough to give it a run, but not too much that you dent your marketing budget and don’t have enough left to run the ad that gets the most traction.
5. Launch the ad in optimum Facebook Eyeballing Time, and this must be tailored to specific target timezones. This will vary between product and audience, and you can get even more targeted here, but at least avoid the middle of the night.
6. Watch them closely when they are launched to see which ones are running well, and which need to be dumped. You can only really see this once you get at least 1,000 impressions.
Once, you’ve found your star performers based on CTR and Impressions, then let those run and pause the rest. You should see some great results for your campaign.
If all this sounds just too hard, then you can always get me to either help you set up your own campaigns via One on One Coaching, or get me to do it for you with my Done For You Campaign Management service.
Whatever you decide, don’t skip this vital step to creating top performing Facebook Ads.