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Custom Landing Tabs Facebook Facebook Pages Timeline For Pages

Adding A Custom App To Your Facebook Page


Using Custom Apps to pull a webpage into your Facebook Page is one of the easiest ways to create landing pages for your ads.

In this new video, I show you how to do it for FREE!

Click to watch and make sure you leave a link to your own Custom App below. I’d love to see what you’ve been creating!

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Campaign Management Custom Landing Tabs Facebook Facebook Ad Testing Facebook Ads Facebook Pages Timeline For Pages

Keeping One Step Ahead Of Timeline – What You Need To Know

Like it or not, your Facebook Page is now in Timeline format, and you’ve probably been feeling like a fish out of water since you changed over.

Aside from getting across all the image dimensions to make your Page pop, you also have to be across how the changes affect your Ad performance.

Ad Click Through Rates and Facebook Landing Page conversions have been affected, and I wanted to highlight some of these impacts so you can maximise your ad spend and avoid any pitfalls.

Image Is More Important Than Ever

Facebook Ads now have to compete with bigger images and more of them on the new visually-rich Timeline format. That means that image selection is even more critical to the success of your Ads.

Select images that stand out on the grey blue background as well as the white background, and think about using brighter images with more emotion and expression. Logos and images that feature text are performing better as these contrast with the new format.

Check out a couple of examples below:

 

 

Engagement Rates Have Gone Down

It seems that over the past couple of weeks engagement rates are down slightly, based on my testing. This could be due to user distraction with the newness of the format (we saw this with the last major change to Facebook Pages), but I think the Like button gets a little lost amongst the new App Covers and Images sitting under the Timeline cover image.

Think about adding some text to your new App Images to prompt the Like. Photo Guidelines do not permit asking for the Like on your Timeline Cover, so see how creatively you can use one of the four boxes below the cover to attract Likes and Leads.

If you’re sending traffic directly to a Custom App/Tab with your ads, then you still need to add a strong call to action to prompt the Like, or think about a reveal tab if increasing Likes are your primary campaign objective.

Sending Ads To Timeline

Although my recommendation has always been to avoid sending Facebook Ads to the old Facebook Wall, the new dynamic Timeline is a different proposition.

Sending your ads to your new Timeline Page is a more appealing option with the addition of Facebook Apps & Views and Pinned Posts. These options allow you to highlight sign-up pages, events, promotions and other website links directly from Timeline.

My testing so far has shown this to be more successful than what sending ads to a Wall used to be, but users seem to be overwhelmed with options on the new Timeline or they’re still just getting used to it to really see this as a major success strategy. This may change as everyone gets used to the “lay of the land”.

As always, you need to test your products and services to see how the changes affect your campaign results.

Want to look over my shoulder and see how I create winning Facebook Ad strategies? I’ll help take your Facebook marketing up a notch or two, and give you my no-nonsense optimization strategies for your current campaigns.

Click here to get on board!

 

Categories
Campaign Management Facebook Facebook Ad Bidding Facebook Ad Pricing Facebook Ad Testing Facebook Ads Facebook Pages

Make Facebook Think You’re A Big Spender

Top Facebook Ad Tip #1

Raise your campaign budget to fool Facebook into giving you more impressions straight up. This way, your Facebook Ad has the best chance of being seen and clicked on, because the more clicks you get, especially within the first couple of hours, the cheaper they will be.

As I have said before, Facebook rewards popular ads with cheaper clicks.

I see many people with Ad Budgets of $10 or $20 a day, but that WILL NOT get you the best results. Facebook is worried that it will overspend your budget, so it just doesn’t give you any impressions (in other words, it holds back on showing your Ads!), and that means you have less chance of getting a higher Click Through Rate.

My testing has also proved that when you nominate a higher Campaign Budget, Facebook approves your ad faster. Not all the time, but often.

So, start nominating Campaign Budgets of at least $50 a day, but preferably you should be selecting an amount of at least $200 a day. Remember you can just run the ad for a couple of hours up to your “real” budget, without spending the entire amount you have nominated. You can also just run the ad for a day to test it.

Once the ad starts getting a good Click Through Rate you can then start pulling down your daily budget, if necessary.

You will get better results this way.

WARNING: Keep an eye on your spend once the ad starts as you may have to make the daily budget higher than a level that you’re comfortable with. You will not have to spend the daily budget you nominate, as long as you monitor the ad and make sure you stay within your “real” budget.

 

 

DID YOU KNOW?

You’ve got less than a week before your Facebook Page flips over to the new Timeline format THIS FRIDAY!

This new format will radically change the way you market your business on Facebook, and I want to make sure you have all you need to make the most of the change.

Rosh Khan is a super smart Facebook Marketing Genius who has created the ultimate guide to setting up your new Facebook Page Timeline. It contains everything you need to get up and running by D-Day, March 30.

Rosh creates some of the best strategies for companies like Starbucks, Ford and Clickbank and he’s going to share them with you. Not only that,  he is a great guy who knows SO much about Facebook marketing and is committed to creating great value for you.

Take a look at his Timeline guide by clicking here.

What’s holding you back on Facebook right now?  Let me know at victoria@fbadqueen.com, I’d love to hear from you!