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blog Facebook Ads Uncategorized

Track Facebook Ad Conversions

Facebook has just re-introduced conversion tracking to the Ads Manager, which means you can now track the actions that users who click on your ad take once they arrive at your website or landing page.
Conversion tracking has been a missing piece of the puzzle for many when using Facebook Ads unless they used external software or Google Analytics, so it is great to have an integrated solution up and running.
In this quick video, I show you how to get started:

Like and share this post below so more people can start using this great feature!

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blog Facebook Ad Bidding Facebook Ads Facebook Ads Creator Sponsored Stories Uncategorized

Facebook Ads: Avoid Paying Too Much With Default Settings

Facebook have added some new features to their Ads Manager. As usual, they have built in as many ways to make more revenue, so be aware of a couple of the default settings that mean you will spend more.

The new integrated News Feed Sponsored Story option can be a great way to get additional news feed coverage, especially in mobile feeds, but it doubles your ad spend, so just factor that in and closely test performance.

Check out my latest video below for the scoop on what you need to look out for:

Facebook Ads Manager October 12 Update from Victoria Gibson on Vimeo.

Have you tried using the new Sponsored Story Newsfeed option, yet? Let me know in the comments below.