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Ad Targeting blog Facebook Ads

Target Fans & Friends Of Fans With Facebook Ads

Is it really worth building up your Page Likes on Facebook anymore?

With all the talk of declining Facebook Page engagement, the fact is that space in your client’s newsfeed has never been more competitive.

This isn’t going to change any time soon, and if anything, it will only get worse as more and more businesses jump on the Facebook Ads train.

So what to do with all those Facebook Page Likes you have already built up? Or do you even bother growing them?

Facebook Page Likes are still important for authority in your market (lots of Page Likes generally equal more credibility), and Facebook is like  secondary interwebs now where people are searching for information about you and your business, so it’s always worthwhile to have a strong presence.

Even if your reach is declining, your posts still will reach your Facebook Fans and the more engaging they are, the more of those fans you will reach. So don’t give up, but do get smart.

If you already have Facebook Fans you can make sure they see all your posts and offers by targeting them specifically with Facebook Ads. The advantage of this is that you get higher engagement on these ads which means lower cost and bigger reach. You also get the opportunity to target Friends Of Fans – people like your people.

Watch this video to see more:

[youtube]http://youtu.be/Qpb05DyJh_o[/youtube]

The heart of this issue is that you want as many of your fans on your email list so you can contact them at any time, and if you don’t already have a good number of Page Likes, they are worth building up as they are going to be a source of warmer leads for your business.

The best ways to grow your Page Likes is by creating interesting, relevant and engaging content for your Facebook Page and running Facebook Ad campaigns. But regular Facebook Ad campaigns are fine to grow Likes – you don’t have to run Page Like Ads specifically as Newsfeed Ads can still grow Likes as well as website visitors.

Are you a Coach or Consultant who’s ready to create a rocking Facebook Ad campaign that pulls in high quality leads every day? If so, you need more than basic tips, you need a full strategy and sales funnel. Want me to create one with you? Apply here for a strategy session and I’ll tell you exactly what it will take.

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Ad Targeting Facebook Facebook Ads Facebook Pages Facebook Post Ads Sponsored Stories

Target Friends Of Your Fans With Sponsored Stories

There’s no stronger influence on what you buy than what your friends buy.

Think about it. When you bought your last car did you think about the cars your friends have, or did you pick your car because your friends don’t have it? Either way, I’m sure it influenced your purchase in some way. Like it or not, we are more easily influenced by our friends than by advertising.

That’s where the beauty of Facebook comes in to play. They have merged the two, and you now have the chance to take advantage of what is commonly called “social endorsement” when you advertise on Facebook. These are known as Sponsored Stories.

Sponsored Stories appear more like a Facebook update than an ad, following the “friendly update” style of post rather than a straight-out ad. They show Facebook Users when their friends Like someone, a brand, a product or service or a Post from a Facebook Page.

What does this mean for you? It means you now have the chance to leverage the friends of the Fans you already have on your Page, and you can tap into the “me too” cycle of buyer behaviour. Because we tend to trust our friend’s recommendations way more than we trust that of advertisers, Sponsored Stories generate more trust and can illicit a greater response than other types of Facebook advertising.

You can only use Sponsored Stories when:

– You are sending traffic to your Facebook Page

– You have a succinct Facebook Page Title or use your name

They work best if:

– You have at least 500 Fans on Your Facebook Page

– You still use specific targeting to get replicas of your current fans as much as possible (you don’t want to waste your time targeting their parents if they’re not your market)

– You have a custom landing tab set up on your page to capture leads as well as Likes (check out Lujure for this). You can also use Page Post Like Sponsored Stories (that’s a mouthful).

What do they look like?

Here’s an example of two types of Sponsored Stories, the original style is on the left which promotes your Friend’s name in the Ad, and the other Page Post Like promotes how many people liked or commented on your post:

What are the benefits?

– They can often be cheaper than other types of Facebook Ads, particularly if you get the targeting right.

– You don’t have to come up with any snazzy copy!

So, if your Page already has more than 500 fans, why not try out Sponsored Stories as a Like and List Building strategy? Let me know if you have any success by leaving me a comment on my Facebook Page.

For my lovely American friends, wishing you a wonderful Thanksgiving on Thursday. Enjoy your Turkey 🙂